Research shows that B2B buyers don’t interact with a company’s sales team until they are already 70% of the way through their buyer journey. Today’s buyers prefer to independently do research, assess products, and evaluate features—without feeling like they’re being sold to.
But, even if you’re not there to guide your potential buyers, you want to make sure they’re having an engaging experience with your product. That’s where interactive demo software comes in.
Effective interactive demos let your buyers explore the product, learn how to use it, and visualize how it can help them—all on their own time. In this article, we’ll review what interactive demo software is, how it benefits internal teams and buyers, and the best interactive demo software out there.
You’re not with your buyer for 83% of their buyer journey. During that time, you still need to provide them with the right tools to learn about your product on their own.
Enter: Interactive demo software.
Interactive demo software bridges the gap by offering buyers a dynamic, self-guided experience that mimics a live demo without requiring a live representative.
Whether you’re showcasing a complex B2B solution or a versatile SaaS product, interactive demos are a game-changer for delivering personalized, memorable experiences that help buyers see your product’s real value. These platforms create engaging demos that offer relevant, personalized content at scale. You can let your buyers explore your product, discover important features, and tailor their customer journey–without adding work for your GTM teams.
While there’s a time and a place for live demos, offering preconfigured interactive demos means you’re letting your potential buyers educate themselves before they’re ready to take the next steps. They can also help you find your champions.
Instead of setting up multiple live demos with all the different stakeholders for your deals (these days, that’s a whopping six to 10 people!), your champion can share your interactive demo with every key decision-maker. This helps accelerate buy-in and close deals faster.
Video demo software and product tour software are two common types of interactive demo software. A video demo software lets you record videos to build your demo. They walk users through the different features of the product, often through screen recordings. You can embed additional content and interactive features like lead capture forms, questionnaires, and clickable links.
Product tour software captures your product’s code or clones your product, typically with a browser extension. You can customize product tours to help your buyers envision how to use your product for their specific industry and use case.
Imagine your buyer receiving an interactive demo. You want it to be the best quality possible, with the most options for engagement and customization capabilities.
So, which interactive demo software has what you need? Let’s take a look at the best interactive demo software available today.
Consensus is an interactive demo software that creates a killer buying experience. The platform combines the benefits of video demos and product tours to amplify your brand’s voice—and your product’s impact.
Buyers get access to dynamic product content, interactive tours, and lots of other assets that make buying easy. After all, today’s buying experience isn’t just tough on salespeople—it’s challenging for the buyer, too! Let your buyer choose their own adventure and learn about your product at their own pace. Buyers get the personalized experience they want, while your sellers get the buying intent data they need to find the right time to engage.
Here’s how it works:
It’s no surprise Consensus users see 50% larger deal sizes, double their number of deals, and reduce their sales cycle by 30%. Plus, G2 ranks them as the #1 demo automation platform in the world.
Photo courtesy of Consensus
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Pricing: Consensus builds custom plans based on licenses and use cases. Contact the Consensus team to create your custom pricing plan.
It’s time to put your buyers in the driver’s seat, with the road leading right to your product and bigger, faster deals.
Storylane is an interactive product demo software that helps users create guided demos and sandbox solutions, captured via Storylane’s browser extension. Storylane uses artificial intelligence to add more interactive features to demos. It also analyzes intent data.
Photo courtesy of Storylane
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Enterprise: Custom pricing
Navattic is an interactive demo software that lets users create self-guided demos that mimic their actual software. The platform clones their application to capture their screens. From there, users can personalize the demo and the overall demo experience, share a link, and track analytics.
Photo courtesy of Navattic
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Walnut uses a browser extension to capture software screens and create interactive demos. Walnut offers deal intel to analyze buyer intent, a Demo Wizard to edit and personalize demos, and a Demo Library to store all demos.
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Chameleon is a product adoption platform that also offers interactive demo capabilities. Build product tours for selling and onboarding, then add interactive features like banners, lightboxes, and videos. Users can also add content to their product through Chameleon, like embeddable cards and tooltips.
Photo courtesy of Chameleon
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Pricing: Chameleon has four pricing plans: HelpBar, StartUp, Growth, and Enterprise. All pricing is determined by your Monthly Tracked Users (MTUS).
Demoboost lets users capture their screens in multiple ways and then edit their demo to a buyer. Users can build a library of interactive demos, integrate them into their tech stack, and see engagement metrics and insights. Metrics include who’s watching their demos, average completion rate, and Net Promoter Score.
Photo courtesy of Demoboost
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Pricing: Demoboost does not publicly display pricing.
Demostack clones a product’s front end and back end to show off all sides of a platform. Users can then tailor each demo to their buyers’ use cases by highlighting specific features and populating their demo with buyer data. Demostack lets users enable their buyers to explore sandboxes that can be shared and collaborated upon. It also bundles all demo presentation tasks and content into Demo Playbooks.
Photo courtesy of Demostack
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Pricing: Demostack creates custom pricing plans starting at $55,000 per year.
Omedym turns existing content into interactive demos and digital sales rooms. It uses natural language processing to make content searchable. The digital sales rooms create a hub for demos and other content. Users also get buyer analytics and reports.
Photo courtesy of Omedym
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ScreenSpace enables users to create what they call Stories, web experiences that take a video-game approach to demos. Stories blend interactive product tours with narratives to tell the Story of a product.
Photo courtesy of ScreenSpace
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Supademo uses a browser extension or desktop app to capture a product. It then utilizes artificial intelligence to generate a product tour based on how the demo creator interacted with their interface. Users can also add additional AI elements, like an AI voiceover or translation.
Photo courtesy of Supademo
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Tourial lets users create interactive product tours via screenshots or its browser extension. Then, they can add engagement features and store their demos in a hub with additional content for their buyers.
Photo courtesy of Tourial
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Now you know what interactive demo software is out there…but how do you know which one to choose? After all, that B2B buying journey is a tough one, and this time, you’re in the driver’s seat.
When determining the right interactive demo software for your product, look for:
Nearly 70% of sales reps say they’re overwhelmed by their tech stack. That means you want a tool that your sales (and pre-sales and marketing and customer success) teams are excited to use. And, they have to work great on the buyer side too.
Choose an interactive demo software with a great UI, quick implementation, and great customer support that can quickly address any issues quickly. Websites like G2 are a great place to gather information on how current users feel about a platform’s ease of use.
If you want to grow as a business, your tech stack needs to keep up. When you invest in an interactive demo software, it’s important that it can accommodate your growing user base and offer demos for a larger number of viewers than you may need right now.
More than 70% of consumers say that they expect personalized interactions during their buyer journey—and 76% say that they become frustrated with a brand if they don’t find such interactions. In the B2B universe specifically, 40% of consumers prefer personalized product demonstrations when making a software decision.
So…the votes are in: Customize your demo experience! The best interactive demo software will offer ways to personalize the demos and the entire buyer experience. For example, with Consensus, you can build completely custom demos with branching questions and buyer-specific feature selection.
Your interactive demo software should save your go-to-market teams time, which is thankfully possible with automation and AI features. With AI, you can:
Prevent data and content silos by choosing an interactive demo software that easily integrates with your other tools, such as your CRM, sales intelligence tools, and sales enablement software. Your go-to-market teams can access the analytics, content, data, and demos they need to provide your buyers with a seamless, informed customer journey.
Which of your demos get the most engagement? Why do some of your demos kill your leads? With in-depth analytics and clear reports, you can see how your buyers are interacting with your demos so you can optimize how you engage with them and qualify your leads.
The benefits of interactive demos really feel like they never end. These platforms:
And you can go even further with Consensus. With interactive video demos and product tours, Consensus builds a buying experience unlike any other. It helps your revenue teams deliver exactly what buyers want so they can speed up deals and drive action.