Research shows that B2B buyers don’t interact with a company’s sales team until they are already 70% of the way through their buyer journey. Today’s buyers prefer to independently do research, assess products, and evaluate features—without feeling like they’re being sold to.
But, even if you’re not there to guide your potential buyers, you want to make sure they’re having an engaging experience with your product. That’s where interactive demo software comes in.
Effective interactive demos let your buyers explore the product, learn how to use it, and visualize how it can help them—all on their own time. In this article, we’ll review what interactive demo software is, how it benefits internal teams and buyers, and the best interactive demo software out there.
What is Interactive Demo Software?
You’re not with your buyer for 83% of their buyer journey. During that time, you still need to provide them with the right tools to learn about your product on their own.
Enter: Interactive demo software.
Interactive demo software bridges the gap by offering buyers a dynamic, self-guided experience that mimics a live demo without requiring a live representative.
Whether you’re showcasing a complex B2B solution or a versatile SaaS product, interactive demos are a game-changer for delivering personalized, memorable experiences that help buyers see your product’s real value. These platforms create engaging demos that offer relevant, personalized content at scale. You can let your buyers explore your product, discover important features, and tailor their customer journey–without adding work for your GTM teams.
While there’s a time and a place for live demos, offering preconfigured interactive demos means you’re letting your potential buyers educate themselves before they’re ready to take the next steps. They can also help you find your champions.
Instead of setting up multiple live demos with all the different stakeholders for your deals (these days, that’s a whopping six to 10 people!), your champion can share your interactive demo with every key decision-maker. This helps accelerate buy-in and close deals faster.
What is Video Demo Software vs Product Tour Software?
Video demo software and product tour software are two common types of interactive demo software. A video demo software lets you record videos to build your demo. They walk users through the different features of the product, often through screen recordings. You can embed additional content and interactive features like lead capture forms, questionnaires, and clickable links.
Product tour software captures your product’s code or clones your product, typically with a browser extension. You can customize product tours to help your buyers envision how to use your product for their specific industry and use case.
The Best Interactive Demo Software
Imagine your buyer receiving an interactive demo. You want it to be the best quality possible, with the most options for engagement and customization capabilities.
So, which interactive demo software has what you need? Let’s take a look at the best interactive demo software available today.
1. Consensus
Consensus is an interactive demo software that creates a killer buying experience. The platform combines the benefits of video demos and product tours to amplify your brand’s voice—and your product’s impact.
Buyers get access to dynamic product content, interactive tours, and lots of other assets that make buying easy. After all, today’s buying experience isn’t just tough on salespeople—it’s challenging for the buyer, too! Let your buyer choose their own adventure and learn about your product at their own pace. Buyers get the personalized experience they want, while your sellers get the buying intent data they need to find the right time to engage.
Here’s how it works:
- Capture live product screens or upload videos and screenshots to build your demo. You can combine interactive videos and product tours for an optimal demo experience.
- Easily share it with your buyers however you prefer, from sending custom email links to embedding demos on your site.
- Your buyers can personalize their product experiences by indicating which features are most important to them. The result? A personalized demo that educates and encourages buyers to take action.
- Add important documents such as pricing, case studies, research, or other proposal materials as attachments to accompany your demo.
- Collect buyer intent data that helps you understand who is involved in the deal, how to engage with them, and when to engage with them.
It’s no surprise Consensus users see 50% larger deal sizes, double their number of deals, and reduce their sales cycle by 30%. Plus, G2 ranks them as the #1 demo automation platform in the world.
Photo courtesy of Consensus
Key features:
- Demo Creator: Create demos for every stage of your customer journey, designed for a personalized experience every time.
- Interactive Product Tours: Show your buyers the features they want to see and tell a story through a unique multimedia tour.
- Screen Recorder: Capture and edit video demos right through Consensus.
- Chrome Extensions: Create video demos instantly with the help of Consensus’s Chrome Extensions, going beyond screenshots to build a more interactive experience.
- Demo Player: Deliver interactive demos on any browser or device.
- DemoBoards: Provide your buyers with a secure, branded, and customized landing page that shows off your solution in curated demo playlists.
- BuyerBoard: Give your champions a place to show your product to key stakeholders and colleagues, track engagement, and achieve alignment.
- Content Downloads: Supplement your demos with additional content that can be easily downloaded by your buyers.
- Public Links and Merge Links: Create custom links that can be shared via your social media, email campaigns, website, and more.
- Lead Forms: Capture and convert leads anywhere in your demos with forms that feed directly to your team or your CRM.
- Demo Library: Build a centralized hub for your demos that’s accessible to your team and easily searchable.
- Demolytics: Track how your buyers are engaging with your demos with buyer heat maps that help you better qualify prospects and engage with buyers throughout the entire journey.
Pricing: Consensus builds custom plans based on licenses and use cases. Contact the Consensus team to create your custom pricing plan.
It’s time to put your buyers in the driver’s seat, with the road leading right to your product and bigger, faster deals.
2. Storylane
Storylane is an interactive product demo software that helps users create guided demos and sandbox solutions, captured via Storylane’s browser extension. Storylane uses artificial intelligence to add more interactive features to demos. It also analyzes intent data.
Photo courtesy of Storylane
Key features:
- Account Reveal: Receive data and insights into leads and notifications when a high-value interest arises.
- Lead Forms: Adjust demos based on information inputted by the user.
- Tokenized Demos: Use text, image, date, and time tokens to personalize demos.
- DemoHub: Centralize demos.
Pricing:
- Basic: Free
- Starter: $40 per month
- Growth: $500 per month
- Premium: $1,200 per month
Enterprise: Custom pricing
3. Navattic
Navattic is an interactive demo software that lets users create self-guided demos that mimic their actual software. The platform clones their application to capture their screens. From there, users can personalize the demo and the overall demo experience, share a link, and track analytics.
Photo courtesy of Navattic
Key features:
- Checklists: Visitors can select what they’re interested in learning.
- Share Links: Create and track links connected to each buyer.
- Input Triggers: Create trigger actions for how viewers are interacting with a demo.
- Analytics and Notifications: Track how viewers are interacting and get notifications for real-time interactions.
Pricing:
- Starter: Free
- Base: $600 per month
- Growth: $1,200 per month
- Enterprise: Custom pricing
4. Walnut
Walnut uses a browser extension to capture software screens and create interactive demos. Walnut offers deal intel to analyze buyer intent, a Demo Wizard to edit and personalize demos, and a Demo Library to store all demos.
Photo courtesy of Walnut
Key features:
- Integrations: Walnut lets users integrate their demos into their sales enablement tools and greater tech stack.
- Collaboration Support: Utilize multi-editing capabilities and on-demo commenting.
- Template Library: Use the demo library to build on demos or create new ones based on existing demos.
- Demo and Deal Analytics: See how buyers are engaging with a demo and where they are on their overall sales pipeline.
Pricing:
- Lite: $9,200 per year
- Pro: $20,000 per year
- Enterprise: Custom pricing
5. Chameleon
Chameleon is a product adoption platform that also offers interactive demo capabilities. Build product tours for selling and onboarding, then add interactive features like banners, lightboxes, and videos. Users can also add content to their product through Chameleon, like embeddable cards and tooltips.
Photo courtesy of Chameleon
Key features:
- Segmentation: Segment audiences, track conversion, and trigger next steps.
- Launchers: Add customizable in-product widgets.
- Microsurveys: Collect feedback through in-product surveys.
- Templates: Create product tours with pre-made templates.
Pricing: Chameleon has four pricing plans: HelpBar, StartUp, Growth, and Enterprise. All pricing is determined by your Monthly Tracked Users (MTUS).
6. Demoboost
Demoboost lets users capture their screens in multiple ways and then edit their demo to a buyer. Users can build a library of interactive demos, integrate them into their tech stack, and see engagement metrics and insights. Metrics include who’s watching their demos, average completion rate, and Net Promoter Score.
Photo courtesy of Demoboost
Key features:
- Multiple Capture Options: Capture a screen for a product tour through single-screen, multiscreen, and screenshot captures.
- Custom Calls to Action: Direct viewers through their tour and toward next steps.
- Demo Analysis: Track how viewers are interacting with demos.
- Demoboost Overlay: Integrate existing demos with live demos.
Pricing: Demoboost does not publicly display pricing.
7. Demostack
Demostack clones a product’s front end and back end to show off all sides of a platform. Users can then tailor each demo to their buyers’ use cases by highlighting specific features and populating their demo with buyer data. Demostack lets users enable their buyers to explore sandboxes that can be shared and collaborated upon. It also bundles all demo presentation tasks and content into Demo Playbooks.
Photo courtesy of Demostack
Key features:
- Overlay: Mask existing demos with a narrative focused on a buyer.
- Cloner: Clone a product to show off its functionality.
- Sandbox: Provide a trial-like environment for viewers to explore on their own.
- AI Data Generator: Populate and edit demos with user data-supported AI.
Pricing: Demostack creates custom pricing plans starting at $55,000 per year.
8. Omedym
Omedym turns existing content into interactive demos and digital sales rooms. It uses natural language processing to make content searchable. The digital sales rooms create a hub for demos and other content. Users also get buyer analytics and reports.
Photo courtesy of Omedym
Key features:
- In-Video Search: Omedym indexes every word of a user’s content to make it searchable.
- Secure Digital Sales Rooms: Viewers must be approved to access a user’s content.
- Content Hub: Keep all content in one place.
- Buyer Analytics: Capture buyer actions in digital sales rooms.
Pricing:
- Private Digital Sales Room: $120 per month
- Website Digital Sales Room: $600 per month
9. ScreenSpace
ScreenSpace enables users to create what they call Stories, web experiences that take a video-game approach to demos. Stories blend interactive product tours with narratives to tell the Story of a product.
Photo courtesy of ScreenSpace
Key features:
- StoryPoints: Use expandable windows to tell a Story.
- ToolTips: Highlight features in callouts in a Story.
- Story Insights: Collect engagement data.
- Lead Forms: Integrate forms into a Story for lead capture.
Pricing:
- Launch: $100 per month
- Engage: $250 per month
- Growth: $625 per month
10. Supademo
Supademo uses a browser extension or desktop app to capture a product. It then utilizes artificial intelligence to generate a product tour based on how the demo creator interacted with their interface. Users can also add additional AI elements, like an AI voiceover or translation.
Photo courtesy of Supademo
Key Features:
- Multiple Recording Options: Record a product tour using the Chrome extension or using a desktop app.
- Conditional Branching: Add variable flows for viewers to choose what they want to see.
- Trackable Links: Create unique links for viewers and receive notifications and analytics on their actions.
- AI Enhancements: Add AI voiceover, translation, and other AI-driven features.
Pricing:
- Free
- Pro: $36 per creator per month
- Scale: $50 per creator per month
- Enterprise: Custom pricing
11. Tourial
Tourial lets users create interactive product tours via screenshots or its browser extension. Then, they can add engagement features and store their demos in a hub with additional content for their buyers.
Photo courtesy of Tourial
Key features:
- Demo Builder: Record a product and add interactive features.
- Workflow Capture: Record a demo through a Chrome extension.
- Demo Center: Create a hub for a buyer’s content.
- Engagement Data: Receive contact-level insights into a buyer’s engagement.
Pricing:
- Startup: $600 per month
- Growth: $1,000 per month
- Enterprise: Custom pricing
How to Choose Between the Best Interactive Demo Software
Now you know what interactive demo software is out there…but how do you know which one to choose? After all, that B2B buying journey is a tough one, and this time, you’re in the driver’s seat.
When determining the right interactive demo software for your product, look for:
User-friendliness
Nearly 70% of sales reps say they’re overwhelmed by their tech stack. That means you want a tool that your sales (and pre-sales and marketing and customer success) teams are excited to use. And, they have to work great on the buyer side too.
Choose an interactive demo software with a great UI, quick implementation, and great customer support that can quickly address any issues quickly. Websites like G2 are a great place to gather information on how current users feel about a platform’s ease of use.
Scalability
If you want to grow as a business, your tech stack needs to keep up. When you invest in an interactive demo software, it’s important that it can accommodate your growing user base and offer demos for a larger number of viewers than you may need right now.
Customization
More than 70% of consumers say that they expect personalized interactions during their buyer journey—and 76% say that they become frustrated with a brand if they don’t find such interactions. In the B2B universe specifically, 40% of consumers prefer personalized product demonstrations when making a software decision.
So…the votes are in: Customize your demo experience! The best interactive demo software will offer ways to personalize the demos and the entire buyer experience. For example, with Consensus, you can build completely custom demos with branching questions and buyer-specific feature selection.
AI & automation
Your interactive demo software should save your go-to-market teams time, which is thankfully possible with automation and AI features. With AI, you can:
- Integrate real-time data into your demos
- Receive data-backed tips on how to optimize your demos
- Locate content quickly and easily with natural-language processing
- Get answers instantly
- Add subtitles to your demos for more accessibility
Integrations
Prevent data and content silos by choosing an interactive demo software that easily integrates with your other tools, such as your CRM, sales intelligence tools, and sales enablement software. Your go-to-market teams can access the analytics, content, data, and demos they need to provide your buyers with a seamless, informed customer journey.
Analytics & reporting
Which of your demos get the most engagement? Why do some of your demos kill your leads? With in-depth analytics and clear reports, you can see how your buyers are interacting with your demos so you can optimize how you engage with them and qualify your leads.
Pick the Best Interactive Demo Software for Your Team
The benefits of interactive demos really feel like they never end. These platforms:
- Give your buyers the self-service tools they want
- Provide your buyers with the personalized interactions they expect
- Remove tons of manual work, unqualified demos, and repeat demos
- Offer you intent data to better engage high-interest clients
- Create champions and help you help them sell your product to stakeholders
And you can go even further with Consensus. With interactive video demos and product tours, Consensus builds a buying experience unlike any other. It helps your revenue teams deliver exactly what buyers want so they can speed up deals and drive action.
