Imagine your sales team spending less time on mundane tasks and more time closing deals. That’s exactly the power AI sales tools bring to the table. With over 40% of sales professionals already leveraging AI, these tools are redefining how sales teams operate and setting a new standard for speed, scale, and execution.
This guide spotlights the best AI sales software to try this year, designed to help your team boost efficiency, accelerate sales cycles, and smash those revenue targets. From streamlining lead generation to scaling personalization, these tools are the key to unlocking your sales team’s full potential.
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Category |
Tool |
Best for |
Standout feature |
|
Buyer enablement |
Consensus |
Delivering personalized demos at scale |
Turns demo engagement into actionable buyer signals |
|
Allego |
Improving rep performance |
Analyzes pitch videos to deliver coaching feedback |
|
|
Showpad |
Managing and using sales content in active deals |
Tracks how buyers engage with sales content |
|
|
RelayTo |
Creating interactive content experiences |
Converts static content into interactive, trackable formats |
|
|
Sales intelligence |
Salesforce |
Managing pipeline and forecasting |
Predicts deal outcomes and recommends next steps |
|
ZoomInfo |
Identifying and prioritizing in-market accounts |
Uses intent signals to surface accounts actively researching solutions |
|
|
Clari |
Improving forecast accuracy |
Flags deal risks based on pipeline analysis |
|
|
Gong |
Understanding what drives deals and improving win rates |
Analyzes conversations to identify patterns in winning and losing deals |
|
|
HubSpot Sales Hub |
Managing sales pipelines and workflows |
Combines CRM, automation, and forecasting in one platform |
|
|
Writing and content generation |
Lavender |
Improving outbound email performance |
Scores emails and suggests real-time improvements |
|
ChatGPT |
Writing and refining sales content |
Adapts to different sales tasks through prompts and custom GPTs |
|
|
Qwilr |
Creating interactive proposals that help close deals |
Tracks buyer engagement within proposals |
|
|
Copy.ai |
Generating and managing outbound messaging |
Automates content creation within GTM workflows |
|
|
Prospecting and outreach |
Seamless.AI |
Finding and verifying contact data quickly |
Real-time data validation during prospecting |
|
Apollo AI |
Finding and engaging outbound prospects |
Combines deep prospect data with built-in outreach |
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|
Lemlist |
Personalizing cold outreach |
Combines personalization with deliverability controls |
|
|
Reply.io |
Scaling outbound prospecting and outreach |
Automates multichannel sequences with conditional logic |
|
|
Notes and documentation |
Fathom |
Reviewing and sharing key takeaways from sales calls |
Delivers structured call summaries within seconds |
|
Fireflies.ai |
Identifying patterns in sales conversations |
Automatically tags recurring topics in calls |
|
|
Otter.ai |
Reviewing and referencing sales conversations |
Searchable meeting insights across conversations |
|
|
Customer service support |
Dialpad |
Coaching and improving sales calls |
Real-time AI coaching during live conversations |
|
Intercom AI |
Managing inbound conversations at scale |
End-to-end AI agent that handles live conversations |
|
|
Chatbot |
Capturing and qualifying inbound leads |
Qualifies and routes leads through AI-driven conversations |
AI sales tools do more than save time and reduce manual work. Sales teams can use AI to drive better outcomes in every phase of the sales process, including:
For most sales teams, a single AI tool isn’t enough to meet all business needs and goals. The most effective approach is a tech stack of AI sales tools that supports:
Tools that help buyers explore your product and move deals forward through interactive, self-guided experiences.
Best for: Delivering personalized demo experiences at scale.
Consensus is an AI-powered product experience platform built for complex B2B deals with multiple stakeholders. It combines video demos, interactive tours, and product simulations into one shareable experience that evolves as more buyers enter the deal.
As demos circulate internally, each stakeholder receives content tailored to their role, whether that’s a high-level overview or a deeper technical walkthrough. Sales teams can see exactly who engages, what they focus on, and how interest develops inside the account.
Consensus AI handles the heavy lifting behind the scenes. It assembles demo flows, aligns content to personas, and removes the need to build custom walkthroughs for every prospect. As buyers engage, it surfaces clear signals on what’s resonating, where interest is growing, and how the deal is progressing.
Recognized as #5 on G2’s top sales software list, Consensus gives buyers the flexibility to explore on their own schedule while keeping sales teams informed and ready to step in with context.
Key Features:
Pricing:
From AI-powered insights to personalized and buyer-led content, Consensus makes it easy for your buyers to appreciate your products and get to know them firsthand. Consensus users close 2X more deals, 30% faster.
Close more deals with demo automation: Watch a demo and talk to us.
Best for: Turning static sales and marketing materials into interactive experiences buyers can explore.
Relayto helps sales and marketing teams turn static materials into interactive content that buyers can click through and explore. It packages assets into formats like microsites, presentations, and digital sales rooms, with options to tailor content to different buyers.
Key Features:
Pricing:
Best for: Creating interactive proposals with built-in engagement tracking that helps sales teams close deals faster.
For sales teams looking to make their proposals more polished and less time-consuming, Qwilr provides a solution. Using Qwilr, teams can create web-based proposals that buyers interact with directly, with each interactive touchpoint feeding into detailed analytics on engagement and views. And when they’re ready to move forward, buyers can sign and pay right in Qwilr.
Key Features:
Pricing:
Tools that help reps find, use, and optimize sales content while improving performance through coaching and insights.
Best for: Improving rep performance through content usage insights and coaching feedback.
Allego supports buyer enablement with AI-driven content creation, organization, and coaching tools. Generative AI search helps sales teams find and share the right materials at the moment so they’re better prepared for buyer conversations.
Key Features:
Pricing: Custom pricing available upon request
Best for: Managing sales content and tracking how buyers engage with it.
Showpad provides a central place for sales teams to store, organize, and access the content they use in deals, from pitch decks to one-pagers. With AI search and coaching built in, reps can quickly find the right materials and see how top performers use them..
Key Features:
Pricing: Custom pricing available upon request
Core systems that manage pipeline, forecast revenue, and provide AI-driven insights into deal health and performance.
Best for: Managing pipeline visibility and forecasting revenue using AI-driven insights.
Salesforce provides a single view of your buyers for sales, service, and marketing teams to collaborate on. The platform’s AI sales tools range in capabilities from predictive analytics to generative chat, giving teams the context they need to make better decisions on active deals.
Key Features:
Pricing:
Best for: Best for managing the full sales process, from tracking deals to forecasting revenue.
HubSpot Sales Hub offers AI-powered sales tools that help reps manage pipelines, engage buyers, and automate follow-ups. With built-in CRM functionality and over a thousand integrations, sales teams can combine insights into a cohesive picture to predict revenue and qualify leads.
Key Features:
Pricing:
Best for: Identifying risks and gaps in the pipeline before they impact revenue.
Clari uses AI to analyze deal activity and customer interactions, then applies those insights to forecast revenue and guide sales execution. It also keeps CRM data up-to-date, flags risks in the pipeline, and focuses attention on the deals and actions most likely to impact outcomes.
Key Features:
Pricing: Custom pricing available upon request
Best for: Understanding why deals are won or lost by analyzing customer interactions and pipeline activity.
Gong analyzes customer interactions from calls, emails, and meetings to show what’s happening in your pipeline. It highlights risks, surfaces deal trends, and answers questions about accounts so teams can better understand what’s driving outcomes.
Key Features:
Pricing: Custom pricing available upon request
Tools focused on finding the right accounts, enriching data, and identifying high-intent buyers.
Best for: Identifying high-intent accounts and prioritizing outreach based on buying signals.
ZoomInfo's GTM Intelligence Platform combines buyer data, intent signals, and AI-powered insights to help revenue teams identify, prioritize, and engage accounts. It connects real-time activity signals with automation and workflows so teams can focus on the accounts most likely to convert.
Key Features:
Pricing: Custom pricing available upon request
Best for: Building accurate prospect lists by finding and verifying contact data in real-time.
For up-to-date data validation and accurate prospecting, teams turn to Seamless AI. The AI sales tool finds and verifies contact information as you build lists, including phone numbers, email addresses, and social profiles. It also flags outdated or missing information so reps aren’t working from bad data.
Key Features:
Pricing:
Best for: Sourcing targeted prospect lists and running outreach from the same platform.
Apollo AI provides access to a large contact database teams can use to search for potential buyers. It features 65+ filters and AI prompting for further targeting based on factors that might not fit in a filter. Track stakeholders, monitor signals, and run outreach sequences, all without switching tools.
Key Features:
Pricing:
Platforms built to execute and scale outbound campaigns across channels with personalization and automation.
Best for: Personalizing outbound outreach while maintaining deliverability as campaigns scale.
Lemlist combines outbound prospecting with built-in contact data and deliverability tools. Sales teams can source leads with advanced filters, run multichannel campaigns, and use AI to generate personalized outreach while maintaining deliverability with email warm-up and inbox management features.
Key Features:
Pricing:
Best for: Scaling outbound prospecting with automated, multichannel sequences and built-in data enrichment.
Sales teams can use Reply.io to create conditional outreach campaigns that combine WhatsApp, SMS, LinkedIn, email, and calls to reach buyers where they already are. The platform also automates sequences, books meetings, generates outreach with AI, and enriches contact data from existing lists so reps don’t have to manage each step manually.
Key Features:
Pricing:
Tools that help reps craft better emails, sequences, and sales content faster.
Best for: Drafting, refining, and repurposing sales content using prompts and existing materials.
ChatGPT is a generative AI tool that sales teams can use to think through messaging and shape it into something usable. It works from prompts, helping turn rough ideas, notes, or inputs into sales content that rivals your top-performing outreach.
Key Features:
Pricing:
Best for: Generating outbound messaging and automating the content tasks that support sales outreach.
Copy.ai is a one-stop shop for content creation, workflow automation, deal processing, and more. Its robust writing capabilities help revenue teams maintain a consistent brand voice and produce ready-to-send sales emails, sequences, and other outbound messaging.
Key Features:
Pricing:
Best for: Catching and fixing issues in outbound emails before they go out.
Lavender drafts emails, tracks replies, and helps teams add personalization at scale. It also scores your email performance and provides tips and insights on early-stage buyers to help you create relevant email content.
Key Features:
Pricing:
Tools that capture, transcribe, and analyze sales conversations to improve performance and extract insights.
Best for: Identifying patterns in sales conversations to surface common objections, competitor mentions, and signals that impact deals.
Fireflies joins video meetings, transcribes phone calls, and analyzes audio uploads to turn your conversations into buyer insights and quick summaries. Sales teams can quickly find topics and action items with searchable transcripts and highly accurate capture.
Key Features:
Pricing:
Best for: Turning sales meetings into searchable records reps can revisit to track context and decisions.
Otter is an AI-powered notetaker that helps sales teams record, transcribe, and analyze conversations. Teams can capture calls automatically or upload recordings, then use AI to generate summaries, pull key takeaways, and track action items. Otter also makes it easy to reference past conversations and keep notes aligned with CRM records.
Key Features:
Pricing:
Tools that capture, transcribe, and analyze sales conversations to improve performance and extract insights.
Best for: Identifying patterns in sales conversations to surface common objections, competitor mentions, and signals that impact deals.
Fireflies joins video meetings, transcribes phone calls, and analyzes audio uploads to turn your conversations into buyer insights and quick summaries. Sales teams can quickly find topics and action items with searchable transcripts and highly accurate capture.
Key Features:
Pricing:
Best for: Turning sales meetings into searchable records reps can revisit to track context and decisions.
Otter is an AI-powered notetaker that helps sales teams record, transcribe, and analyze conversations. Teams can capture calls automatically or upload recordings, then use AI to generate summaries, pull key takeaways, and track action items. Otter also makes it easy to reference past conversations and keep notes aligned with CRM records.
Key Features:
Pricing:
Best for: Improving sales call performance through real-time coaching and conversation insights.
Sales and support teams use Dialpad to centralize calls, messages, and meetings in one place. During live conversations, the platform surfaces real-time coaching, prompts, and insights to help reps respond effectively in the momentIts AI captures conversations as they happen, generating transcripts, summaries, and action items to guide follow-ups and next steps.
Key Features:
Pricing:
Focused specifically on summarizing calls, extracting action items, and reducing admin work.
Best for: Turning sales calls into structured summaries reps can quickly review and share.
Fathom takes care of note-taking so reps can focus on the conversation. The AI sales tool automatically records calls and delivers at-a-glance summaries with action items, key moments, and buyer insights right after each meeting. Reps can review what matters, share clips, and keep CRM records up-to-date minus the manual work.
Key Features:
Pricing:
Tools that engage website visitors, qualify leads, and route them to sales automatically.
Best for: Turning website traffic into pipeline by engaging, qualifying, and routing inbound leads in real-time.
Intercom is an omnichannel AI tool designed to answer customer questions quickly and accurately. Customer support teams can use Intercom as an all-in-one, AI-assisted platform to manage conversations, qualify inbound leads, and support faster follow-up. Create automated workflows to engage and route buyers, and access AI insights and reports on conversation trends, response times, and buyer intent.
Key Features:
Pricing:
Best for: Capturing, qualifying, and routing inbound leads so reps can focus on high-intent buyers.
Customer support teams can use ChatBot as an AI agent to automate conversations across multiple channels. It handles customer inquiries using AI-generated responses trained on your data, supports both simple and complex requests, and improves over time as it learns from interactions.
Key Features:
Pricing:
The best AI sales tools remove friction from your existing workflows so your team can focus on high-impact outreach. To maximize sales efficiency, these are the key features to prioritize.
Much of AI’s efficiency gains come from automating repetitive, manual work that eats into selling time. Start by identifying which tasks are slowing your team down (whether it’s data entry, lead qualification, or follow-ups) and prioritize tools designed to handle those specific workflows.
Look for AI sales tools that unify data from multiple sources and translate it into clear, actionable insights. Strong reporting capabilities make it easier to identify trends, measure performance, and continuously refine your sales strategy based on real data, not guesswork.
Before adopting a new AI sales tool, review your existing tech stack. Look for tools that integrate seamlessly with your CRM, marketing automation, communication platforms, and other sales engagement tools. Effective integration reduces friction and ensures your team can leverage existing systems to their full potential.
Personalized outreach consistently outperforms generic messaging with companies that prioritize personalization seeing up to 40% more revenue than their counterparts. Your chosen AI sales tools should enable this at scale by analyzing buyer behavior, preferences, and past interactions, helping your team deliver highly relevant and impactful communication.
Protecting sensitive customer and business data is non-negotiable. Choose AI sales tools that offer role-based access controls, encrypt data in transit and at rest, and provide audit logs to track who accesses or modifies data. Look for tools that comply with standards like GDPR, SOC 2, or ISO 27001 and give you full control over your data, including export and deletion.
High-performing, scalable sales teams use a combination of AI sales tools to save time, access deeper insights, and deliver personalized content to buyers. With the right mix of AI software in place, reps aren’t pulled away from active deals anymore just to fill in CRM fields and log calls..
The right mix depends on your current sales process and future goals. If scaling personalized demos is a priority, enter Consensus. The AI-powered product experience platform transforms demos into on-demand buying experiences. Buyers gain instant access to the exact information they need to evaluate, align internally, and move deals forward without waiting on a rep.
Consensus prioritizes what all AI sales tools should: Keeping reps focused on closing, not cleanup.
See how Consensus drives pipeline and accelerates revenue.