Buyers want to do their own homework—no surprise there. According to HubSpot, 85% of sellers say self-service tools are a game-changer, and guess what tops the list? Product demos. They outperform free trials, user reviews, and just about everything else.
Interactive demos are already a sales superpower, but with the right demo automation software, they become unstoppable. In this article, we’ll break down how demo automation works and where to find the best solution to scale your sales.
A product demo isn’t just a walkthrough—it’s your product’s chance to sell itself. It showcases key features, solves real problems, and lets buyers experience the value firsthand—no sales pitch needed.
Product demo software takes it up a notch, allowing revenue teams to create these demos through interactive, easy-to-use features. Then they deliver the demo to the potential customer for them to watch and peruse at their own pace. Some product demo software even tracks the analytics on the watcher, which helps the seller know how and when to engage next.
Buyer enablement means providing potential buyers with customized education, product information, interactive tools, and tailored guidance—all of which you can do with the best product demo software. Let’s take a look at the best tools for making educational, engaging, and deal-closing product demos.
Consensus is the first Product Experience Platform that helps users create unique, educational, inspiring, and truly engaging product demos. Today’s buyers want self-service tools that enable them to buy the way they want, when they want, and how they want—and Consensus delivers.
Combining demo automation technology with industry-leading insights and AI assistance, Consensus helps revenue teams create, share, and track product experiences that modern buyers want and close deals faster. The platform offers:
As your champions and stakeholders go through the product tours and simulations, you receive vital intent data that tells your sellers where, when, and how to interact with their buyers next. Consensus users see shorter sales cycles, bigger deals, more deals—and overall better relationships with their buyers.
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Pricing: Consensus builds custom plans based on licenses and use cases.
Consensus users have seen their stakeholder discovery rate increase by more than 50%, added $30 million in revenue related to demo automation, and shortened their sales cycle by 60%.
From coast to coast, buyers want self-service tools that show off just what they’re buying, which is where Coast comes in. Coast is built for API products or products without a traditional user interface. Users can create interactive demos that show both the back and front end of your product and then track demo analytics.
Photo courtesy of Coast
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Pricing: Coast doesn’t publicly display pricing.
We all want to show off our best features—and Demostack may be able to help. Demostack clones a product’s front end and back end to show off all sides of a platform. Users can then tailor each demo to their buyers’ use cases by highlighting specific features and populating their demo with buyer data. Demostack also bundles all demo presentation tasks and content into Demo Playbooks.
Photo courtesy of Demostack
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Pricing: Demostack creates custom pricing plans starting at $55,000 per year.
Navattic’s interactive demo software lets users create self-guided demos that mimic their actual software. The platform clones their application to capture their screens. From there, users can personalize the demo and the overall demo experience, share a link, and track analytics.
Photo courtesy of Navattic
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With Demoboost, integration is the name of the game, keeping your demos and the analytics attached to them accessible to all revenue teams. The interactive demo platform lets users capture their screens in multiple ways and then edit their demo for a buyer. From there, users can build a library of interactive demos, integrate them into their tech stack, and see engagement metrics and insights. Metrics include who’s watching their demos, average completion rate, and Net Promoter Score.
Photo courtesy of Demoboost
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Pricing: Demoboost does not publicly display pricing.
Sales floors no more—today’s selling is all about how to sell in the digital space, which is where Omedym comes in. The platform turns existing content into interactive demos and digital sales rooms. It uses natural language processing to make content searchable. The digital sales rooms create a hub for demos and other content and users also receive buyer analytics and reports.
Photo courtesy of Omedym
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Reprise is a product demo software that lets users create live demos, interactive product tours, and sandbox environments. Users can choose between screen or application capture and populate demos with information based on datasets from their clients. They can build demo workflows tailored to their brand or personalized to their buyer. Reprise hopes your viewers will want to see their demos over and over again.
Photo courtesy of Reprise
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Pricing: Reprise doesn’t publicly display pricing.
We all have a story to tell—and your product is no exception. Storylane’s interactive product demo software helps users create guided demos and sandbox solutions, captured via Storylane’s browser extension. Storylane uses artificial intelligence to add more interactive features to demos. It also analyzes intent data.
Photo courtesy of Storylane
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Compare Storylane vs Consensus
TestBox is an interactive demo and sandbox (proof of concept) solution where users can replicate their product and enable buyers to test out their platform. It uses AI to auto-populate sandboxes with their viewer’s data so it can mimic their use cases.
Photo courtesy of TestBox on G2
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As the name implies, Tourial is all about product tours. Tourial lets users create interactive product tours via screenshots or its browser extension. Then, they can add engagement features and store their demos in a hub with additional content for their buyers.
Photo courtesy of Tourial
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Pricing: Tourial has three pricing plans: Basic, Growth, and Enterprise. They all have custom pricing.
Finding the right product demo software can be a tough nut to crack, but is Walnut the answer? The platform uses a browser extension to capture software screens and create interactive demos. Walnut offers deal intel to analyze buyer intent, a Demo Wizard to edit and personalize demos, and a Demo Library to store all demos.
Photo courtesy of Walnut
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Every product demo software tool wants to tell you why they’re the best, but how can you navigate through the noise? Here’s what to look for to help you find the best product demo software tool.
Demos aren’t a one-and-done deal. The best product demos replicate the watcher’s use case to let them envision how they, specifically, would use your product. More than 75% of customers are more likely to buy from a brand that creates personalized buying experiences. Consider how Consensus personalizes product demos by allowing potential buyers to tell the platform directly what features they want to see, and then Consensus builds out the perfect demo.
Fun fact that may not be so fun: Your sellers are spending less than 30% of their week actually selling. And while today’s buyers say that buying is hard, nearly 70% of sales professionals say that selling has gotten harder, too. By having a product demo software tool with workflow automation features, like sending reminders on how and when to engage based on analytics and auto-populating buyer data into demos, you’re taking more manual work away from sellers and giving them back precious time.
The same Salesforce study also found that nearly 70% of sales reps say they’re overwhelmed by their tech stack—which makes a lot of sense when you consider that they’re using 10 or more tools to close deals. Having all these tools is not only overwhelming but also leaves your teams open to data silos and a lack of cross-functional alignment.
Using a product demo software tool with integration capabilities helps consolidate that tech stack while also making sure that all your revenue teams have access to the analytics and intent data collected by the software. Helpful integrations would include integrating analytic data into a CRM or the demos themselves into a CMS.
A product demo software tool should be easy to use for both your revenue teams and who they are selling to. Your sellers only get back valuable time if their software has the functionality and interface to save them that time.
One of the easiest ways to streamline product demos? AI-powered software. Consensus’ AI, Claraty, makes demo creation a breeze. Claraty analyzes demo data to provide suggestions on how to personalize demos, uses industry best practices to offer actionable recommendations to boost demo effectiveness, and makes your demo library a snap to navigate.
An easy-to-use demo builder will help you create engaging demos, offer shareability features to boost stakeholder discovery, ensure the demo is seen by the right eyes, and provide intent data that helps you move a buyer down the sales pipeline.
Consensus stands out from the pack as more than a product demo software tool. As the first Product Experience Platform, you can use Consensus to automate, personalize, and scale your demos—turning every buyer into a champion. Your buyers get the self-service experience they crave, while your sellers gain critical intent data and valuable time back.