Buyers want to do their own homework—no surprise there. According to HubSpot, 85% of sellers say self-service tools are a game-changer, and guess what tops the list? Product demos. They outperform free trials, user reviews, and just about everything else.
Interactive demos are already a sales superpower, but with the right demo automation software, they become unstoppable. In this article, we’ll break down how demo automation works and where to find the best solution to scale your sales.
What is Product Demo Software?
A product demo isn’t just a walkthrough—it’s your product’s chance to sell itself. It showcases key features, solves real problems, and lets buyers experience the value firsthand—no sales pitch needed.
Product demo software takes it up a notch, allowing revenue teams to create these demos through interactive, easy-to-use features. Then they deliver the demo to the potential customer for them to watch and peruse at their own pace. Some product demo software even tracks the analytics on the watcher, which helps the seller know how and when to engage next.
The Best Product Demo Software Tools
Buyer enablement means providing potential buyers with customized education, product information, interactive tools, and tailored guidance—all of which you can do with the best product demo software. Let’s take a look at the best tools for making educational, engaging, and deal-closing product demos.
1. Consensus
Consensus is the first Product Experience Platform that helps users create unique, educational, inspiring, and truly engaging product demos. Today’s buyers want self-service tools that enable them to buy the way they want, when they want, and how they want—and Consensus delivers.
Combining demo automation technology with industry-leading insights and AI assistance, Consensus helps revenue teams create, share, and track product experiences that modern buyers want and close deals faster. The platform offers:
- On-Demand Video Tours: Buyers get personalized video demos throughout their buying journey. They tell Consensus what features they care about most, and they get a video tour that perfectly addresses their use cases and pain points. Sellers get intent data that tells them key insights into the buyer that help them better engage and sell.
- Interactive Product Tours: Buyers view and try out your product in a controlled, contextualized guided tour. These tours are simple to build, easy to navigate, and help your buyer envision what it would be like to use your platform.
- Automated Product Simulations: Buyers explore one-click sandbox demo experiences that skip engineering and time constraints. In just seconds, they get a data-rich POC experience that lets them unpack the functionality of your product.
- Actionable Intent Data: Consensus offers analytics that gives sellers a deeper look into what their buyers really want, from feature rankings to new stakeholder discovery to organizational heat maps. With DemoBoards, your buyers can share their demos with key stakeholders, boosting your stakeholder discovery, a crucial metric when in today’s B2B buying world where most deals require the approval of six to 10 stakeholders.
As your champions and stakeholders go through the product tours and simulations, you receive vital intent data that tells your sellers where, when, and how to interact with their buyers next. Consensus users see shorter sales cycles, bigger deals, more deals—and overall better relationships with their buyers.
Key features:
- Demo Creator: Create demos for every stage of your customer journey, designed for a personalized experience every time.
- Product Tours: Show your buyers the features they want to see and tell a story through a unique multimedia tour.
- Screen Recorder: Capture and edit video demos right through Consensus.
- Chrome Extensions: Create video demos instantly with the help of Consensus’s Chrome Extensions, going beyond screenshots to build a more interactive experience.
- Demo Player: Deliver interactive demos on any browser or device.
- DemoBoards: Provide your buyers with a secure, branded, and customized landing page that shows off your product.
- Playlists: Share multiple product experiences in one link, keep content relevant, and guide buyers throughout their journey.
- BuyerBoard: Give your champions a place to show your product to key stakeholders and colleagues.
- Content Downloads: Supplement your demos with additional content that can be easily downloaded by your buyers.
- Public Links and Merge Links: Create custom links that can be shared via your social media, email campaigns, website, and more.
- Demo Library: Build a centralized hub for your demos that’s accessible to your team and easily searchable.
- Demolytics: Track how your buyers are engaging with your demos to receive intent data that helps you better qualify and interact with your leads.
Pricing: Consensus builds custom plans based on licenses and use cases.
Consensus users have seen their stakeholder discovery rate increase by more than 50%, added $30 million in revenue related to demo automation, and shortened their sales cycle by 60%.
Close more deals with Demo Automation
2. Coast
From coast to coast, buyers want self-service tools that show off just what they’re buying, which is where Coast comes in. Coast is built for API products or products without a traditional user interface. Users can create interactive demos that show both the back and front end of your product and then track demo analytics.
Photo courtesy of Coast
Key features:
- No-Code Tooling: Create demos through no-code software.
- Local Database: Coast remembers what a user chooses and stores the information.
- Embedded Analytics: Receive live insights when prospects interact with demos.
- Instant Link Generation: Develop custom, trackable links to demos.
Pricing: Coast doesn’t publicly display pricing.
3. Demostack
We all want to show off our best features—and Demostack may be able to help. Demostack clones a product’s front end and back end to show off all sides of a platform. Users can then tailor each demo to their buyers’ use cases by highlighting specific features and populating their demo with buyer data. Demostack also bundles all demo presentation tasks and content into Demo Playbooks.
Photo courtesy of Demostack
Key features:
- Overlay: Mask existing demos with a narrative focused on a buyer.
- Cloner: Clone a product to show off its functionality.
- Sandbox: Provide a trial-like environment for viewers to explore on their own.
- AI Data Generator: Populate and edit demos with user data-supported AI.
Pricing: Demostack creates custom pricing plans starting at $55,000 per year.
4. Navattic
Navattic’s interactive demo software lets users create self-guided demos that mimic their actual software. The platform clones their application to capture their screens. From there, users can personalize the demo and the overall demo experience, share a link, and track analytics.
Photo courtesy of Navattic
Key features:
- Checklists: Visitors can select what they’re interested in learning.
- Share Links: Create and track links connected to each buyer.
- Input Triggers: Create trigger actions for how viewers are interacting with a demo.
- Analytics and Notifications: Track how viewers are interacting and get notifications for real-time interactions.
Pricing:
- Starter: Free
- Base: $600 per month
- Growth: $1,200 per month
- Enterprise: Custom pricing
5. Demoboost
With Demoboost, integration is the name of the game, keeping your demos and the analytics attached to them accessible to all revenue teams. The interactive demo platform lets users capture their screens in multiple ways and then edit their demo for a buyer. From there, users can build a library of interactive demos, integrate them into their tech stack, and see engagement metrics and insights. Metrics include who’s watching their demos, average completion rate, and Net Promoter Score.
Photo courtesy of Demoboost
Key features:
- Multiple Capture Options: Capture a screen for a product tour through single-screen, multiscreen, and screenshot captures.
- Custom Calls to Action: Direct viewers through their tour and toward next steps.
- Demo Analysis: Track how viewers are interacting with demos.
- Demoboost Overlay: Integrate existing demos with live demos.
Pricing: Demoboost does not publicly display pricing.
6. Omedym
Sales floors no more—today’s selling is all about how to sell in the digital space, which is where Omedym comes in. The platform turns existing content into interactive demos and digital sales rooms. It uses natural language processing to make content searchable. The digital sales rooms create a hub for demos and other content and users also receive buyer analytics and reports.
Photo courtesy of Omedym
Key features:
- In-Video Search: Omedym indexes every word of a user’s content to make it searchable.
- Secure Digital Sales Rooms: Viewers must be approved to access a user’s content.
- Content Hub: Keep all content in one place.
- Buyer Analytics: Capture buyer actions in digital sales rooms.
Pricing:
- Standard: $29 per month
- Professional: $49 per month
- Enterprise: $90 per month
7. Reprise
Reprise is a product demo software that lets users create live demos, interactive product tours, and sandbox environments. Users can choose between screen or application capture and populate demos with information based on datasets from their clients. They can build demo workflows tailored to their brand or personalized to their buyer. Reprise hopes your viewers will want to see their demos over and over again.
Photo courtesy of Reprise
Key features:
- Reveal: Overlay and customize live applications.
- Replay: Capture products and build shareable demos.
- Replicate: Clone a product’s core functionality.
- Demo Analytics: Track demo engagement.
Pricing: Reprise doesn’t publicly display pricing.
8. Storylane
We all have a story to tell—and your product is no exception. Storylane’s interactive product demo software helps users create guided demos and sandbox solutions, captured via Storylane’s browser extension. Storylane uses artificial intelligence to add more interactive features to demos. It also analyzes intent data.
Photo courtesy of Storylane
Key features:
- Account Reveal: Receive data and insights into leads and notifications when a high-value interest arises.
- Lead Forms: Adjust demos based on information inputted by the user.
- Tokenized Demos: Use text, image, date, and time tokens to personalize demos.
- DemoHub: Centralize demos.
Pricing:
- Basic: Free
- Starter: $50 per month
- Growth: $625 per month
- Premium: $1,500 per month
- Enterprise: Custom pricing
Compare Storylane vs Consensus
9. TestBox
TestBox is an interactive demo and sandbox (proof of concept) solution where users can replicate their product and enable buyers to test out their platform. It uses AI to auto-populate sandboxes with their viewer’s data so it can mimic their use cases.
Photo courtesy of TestBox on G2
Key features:
- Data Generation and Integration: Replicate customer use cases with AI-generated datasets in product demos.
- Data Templates: Customize data templates for specific products or personas.
- True Feature Functionality: Demonstrate product functionality without overlays.
- Demo Scripts: Equip sellers with standardized scripts.
Pricing:
- Startup: Starting at $44,750 per year for 15 users
- Growth: Starting at $59,500 per year for 15 users
- Enterprise: Custom pricing
10. Tourial
As the name implies, Tourial is all about product tours. Tourial lets users create interactive product tours via screenshots or its browser extension. Then, they can add engagement features and store their demos in a hub with additional content for their buyers.
Photo courtesy of Tourial
Key features:
- Demo Builder: Record a product and add interactive features.
- Workflow Capture: Record a demo through a Chrome extension.
- Demo Center: Create a hub for a buyer’s content.
- Engagement Data: Receive contact-level insights into a buyer’s engagement.
Pricing: Tourial has three pricing plans: Basic, Growth, and Enterprise. They all have custom pricing.
11. Walnut
Finding the right product demo software can be a tough nut to crack, but is Walnut the answer? The platform uses a browser extension to capture software screens and create interactive demos. Walnut offers deal intel to analyze buyer intent, a Demo Wizard to edit and personalize demos, and a Demo Library to store all demos.
Photo courtesy of Walnut
Key features:
- Integrations: Walnut lets users integrate their demos into their sales enablement tools and greater tech stack.
- Collaboration Support: Utilize multi-editing capabilities and on-demo commenting.
- Template Library: Use the demo library to build on demos or create new ones based on existing demos.
- Demo and Deal Analytics: See how buyers are engaging with a demo and where they are on their overall sales pipeline.
Pricing:
- Lite: $9,200 per year
- Pro: $20,000 per year
- Enterprise: Custom pricing
Features to Look For in a Product Demo Software Tool
Every product demo software tool wants to tell you why they’re the best, but how can you navigate through the noise? Here’s what to look for to help you find the best product demo software tool.
Personalization Options
Demos aren’t a one-and-done deal. The best product demos replicate the watcher’s use case to let them envision how they, specifically, would use your product. More than 75% of customers are more likely to buy from a brand that creates personalized buying experiences. Consider how Consensus personalizes product demos by allowing potential buyers to tell the platform directly what features they want to see, and then Consensus builds out the perfect demo.
Workflow Automation
Fun fact that may not be so fun: Your sellers are spending less than 30% of their week actually selling. And while today’s buyers say that buying is hard, nearly 70% of sales professionals say that selling has gotten harder, too. By having a product demo software tool with workflow automation features, like sending reminders on how and when to engage based on analytics and auto-populating buyer data into demos, you’re taking more manual work away from sellers and giving them back precious time.
Integration Capabilities
The same Salesforce study also found that nearly 70% of sales reps say they’re overwhelmed by their tech stack—which makes a lot of sense when you consider that they’re using 10 or more tools to close deals. Having all these tools is not only overwhelming but also leaves your teams open to data silos and a lack of cross-functional alignment.
Using a product demo software tool with integration capabilities helps consolidate that tech stack while also making sure that all your revenue teams have access to the analytics and intent data collected by the software. Helpful integrations would include integrating analytic data into a CRM or the demos themselves into a CMS.
Ease of Use
A product demo software tool should be easy to use for both your revenue teams and who they are selling to. Your sellers only get back valuable time if their software has the functionality and interface to save them that time.
One of the easiest ways to streamline product demos? AI-powered software. Consensus’ AI, Claraty, makes demo creation a breeze. Claraty analyzes demo data to provide suggestions on how to personalize demos, uses industry best practices to offer actionable recommendations to boost demo effectiveness, and makes your demo library a snap to navigate.
Choose The Best Product Demo Software For Your Revenue Team
An easy-to-use demo builder will help you create engaging demos, offer shareability features to boost stakeholder discovery, ensure the demo is seen by the right eyes, and provide intent data that helps you move a buyer down the sales pipeline.
Consensus stands out from the pack as more than a product demo software tool. As the first Product Experience Platform, you can use Consensus to automate, personalize, and scale your demos—turning every buyer into a champion. Your buyers get the self-service experience they crave, while your sellers gain critical intent data and valuable time back.
