A product tour is an interactive demo that lets buyers explore your product at their own pace. With an interactive product tour, buyers can learn about the key functionality of your product and envision how your product solves their pain points.

Engaging product tours allow your buyers to unpack the benefits of your product on their own. These interactive tours turn your prospects into product-qualified leads —who are far more likely to convert than other leads.

Of course, the effectiveness of the tour depends on what product tour software you use. Users of Consensus’ interactive product tour software have seen their stakeholder discovery rate increase by over 50%, shortened sales cycle length by nearly 80%, reduced the need for unqualified demos by 90%, and added $5 million in net new qualified pipeline

Important features of product tour software include:

• Capture technology: The best product tour software makes it easy to capture your product’s functionality. With Consensus, you can either capture product screen shots or record actions directly in your software with the platform’s Chrome Extensions.
  
  
• Customization options: Product tours should tell the story of your product—and who can tell that story better than you? With customization options, you can ensure you’re sharing the story you want to tell. Plus, customization options let you build more personalized product tours, focused on the features each buyer wants to see most.
  
  
• Guidance options: Your buyers can engage with your interactive product tours when you’re not there with them. Guidance options, like Consensus’ Hotspots and Target Areas, let you lead them through your product tour without you needing to be there to do it.
  
  
• Ability to share: The typical B2B purchase has six to 10 stakeholders, which is why it’s crucial for interactive product tour software to boost your stakeholder discovery rate. Consensus creates one location for all of your buyer’s demos and product tours, making it simple for your champions to share your interactive demos with key stakeholders.
  
  
• Advanced analytics: Interactive product tour software should help you continuously improve your buyer interactions. With advanced analytics, you can discover new opportunities to connect with your buyers and key stakeholders. Consensus’ Demolytics analyzes your buyer group, tracks individual demo and tour engagement, pinpoints who your champions are, and highlights the sales effectiveness of each of your sellers.

Interactive product tours are a self-service tool—which nearly 100% of buyers want during the buying journey. They support buyer enablement by allowing buyers to essentially sell themselves on your product.

Your sellers get back valuable time—while shortening sales cycles, reducing the number of unqualified demos, boosting conversion rates, and increasing deal sizes.

A product walkthrough is a guided program in which the user walks through a series of predefined steps that explain a specific feature or functionality. Product walkthroughs differ from product tours as the steps of a walkthrough are preconfigured and typically not customized to each user and their use case. An interactive product tour is more customizable and tailored to specific use cases and pain points.