The Consensus Story
A brief autobiography of interactive demo automation
It all starts here
2010
“I’m basically
a demo chimp!”
As CEO of a small startup, Garin Hess realizes he’s giving the same demo–with slight twists here and there–to half a dozen people every. Single. Day.
The “Demo Bottleneck” is
inefficient and exhausting!
DEMO AUTOMATION SOLUTIONS AVAILABLE:
00
2013
The first sketch.
Convinced there’s an opportunity in the problems he’s seen, Garin locks himself in his study for eight hours and emerges with his first Demo Automation prototype.
This will solve a big problem for
LOTS of organizations!
DEMO AUTOMATION SOLUTIONS AVAILABLE:
00
2015
Automated Demos for everyone!
Garin launches a demo automation business and receives $2.8 M in initial seed funding.
This will solve a big problem for
LOTS of organizations!
DEMO AUTOMATION SOLUTIONS AVAILABLE:
01
2020
The industry sees an opportunity.
The need for a way to scale presales teams becomes urgent, and, as a result, more organizations focusing on demo automation emerge.
DEMO AUTOMATION SOLUTIONS AVAILABLE:
11
2021
The market takes notice.
The concept of demo automation began to take hold in the market at large and Aragon declared Demo Automation a category.
DEMO AUTOMATION SOLUTIONS AVAILABLE:
16
2022
Demo automation
investment surges.
Things really take off as a wave of $238.3 Million dollars washes across the industry. The category gets more recognition as G2 created their own Presales Software category.
Interest in demo automation goes from a trickle to a flood.
Demo automation solutions available:
19
2023
A category is born.
The idea surrounding Demo Automation fully takes off. G2 and Forrester establish their own Demo Automation category, and Gartner creates the market guide for Interactive Demonstration Applications.
Armed with a recent $110 Million investment, Consensus celebrated the market recognition of the category whose creation it led.
DEMO AUTOMATION SOLUTIONS AVAILABLE:
19
...AND BEYOND
A category is born.
Aragon projects the market for Demo Automation will reach $2.1 Billion by 2026.
