Today’s buyers don’t just want to hear about a product—they want to experience it at every stage of their journey. Product experience starts the moment a prospect first engages with your solution and continues as they explore, evaluate, make a purchasing decision, and begin using your product. Every touchpoint shapes their perception, influencing whether they see your product as a must-have solution or just another option.

Think of product experience as a map of how buyers interact with your product to solve problems and reach their goals. A seamless, engaging product experience doesn’t just inform—it builds confidence, accelerates decision-making, and helps champions sell internally. By delivering an interactive, full-funnel product experience, companies can guide buyers more effectively, reduce friction, and drive stronger purchase intent—ensuring people don’t just see the value but truly experience it firsthand.

A poor buying experience can cost you deals, delay sales cycles, and even lead to customer churn. When buyers struggle to understand how your product solves their challenges—whether during the discovery phase or post-purchase—they lose confidence and look elsewhere. The bad news? Gartner has found that 77% of B2B buyers say that their last purchase was very complex or difficult. In today’s competitive landscape, prospects don’t have the patience for a confusing or underwhelming experience. A Salesforce study found that 88% of buyers believe their overall experience with a company is just as important as the product itself. That means a great product experience isn’t just a nice-to-have—it’s a deal-maker or breaker.  Ready for good news? When your product experience is seamless, intuitive, and value-driven, everything changes. Buyers grasp your product’s benefits faster, decision-makers gain confidence, and deals accelerate. Even after purchase, a strong product experience fuels adoption, drives expansion, and turns customers into advocates. Simply put: Product experience directly impacts revenue. It influences whether deals close, how quickly they move through the pipeline, and whether customers continue investing in your solution long-term. If you want to grow faster, your product experience has to make buying (and using) your solution effortless.