DEMOFEST East Coast

In this session, you will get a practical look at how Cyncly rolled out Consensus to support a high-volume, always-on sales motion. You'll learn how they built scalable, on-demand demo experiences, how they aligned sales and presales around a faster buying journey, and what it takes to reduce friction across the funnel.

Sales teams LOVE talking about their product, which is why they sound like every other competitor. In this session, Rew Dickinson will give you a 3-step Alpha Storytelling Formula to help you use storytelling to shift your focus from your product to your prospect so win the room and the deal.

AI fluency is quickly becoming a new scorecard across PreSales hiring loops, interview rubrics, and performance reviews.But most teams haven’t defined what that actually means or how to scale it. In this session, we’ll break down what we’re seeing across hundreds of PreSales interview cycles, hiring conversations, and team environments.

Discuss the critical evolution of technical sales roles as artificial intelligence becomes prevalent in all facets of presales. While automation handles an increasing share of routine tasks, the specialized human expertise of presales professionals is more vital than ever for navigating complex, high stakes enterprise deals.

In this session, Art Fromm, best-selling author and 25+ year sales enablement professional, explores ways presales and sales can work together to quickly fix broken SE-AM collaboration, which quietly erodes presales morale and brand, turning SEs into reactive order takers instead of strategic partners.

Content is king — but only if it’s working for your pipeline. Prospects want instant access to your product demos. In this session, Follett Software’s Director of Growth Marketing, and Demo Champion/Solutions Consultant take you through their full playbook: detailing how they partnered to eliminate buyer friction and turned on-demand Consensus demos into a repeatable, data-driven MQL engine.