DEMOFEST East Coast

Sales teams LOVE talking about their product, which is why they sound like every other competitor. In this session, Rew Dickinson will give you a 3-step Alpha Storytelling Formula to help you use storytelling to shift your focus from your product to your prospect so win the room and the deal.

In this session, you will get a practical look at how Cyncly rolled out Consensus to support a high-volume, always-on sales motion. You'll learn how they built scalable, on-demand demo experiences, how they aligned sales and presales around a faster buying journey, and what it takes to reduce friction across the funnel.

AI fluency is quickly becoming a new scorecard across PreSales hiring loops, interview rubrics, and performance reviews.But most teams haven’t defined what that actually means or how to scale it. In this session, we’ll break down what we’re seeing across hundreds of PreSales interview cycles, hiring conversations, and team environments.

Enterprise software used to sell on promise. Now it sells on proof. AI-armed buyers see through every canned demo and refuse to take a deal on faith. This session explores how enterprise buying has been rewired, why the live demo is still the moment that decides the deal, and how to deliver the proof buyers want.

In this hands-on session, CEO Ben Hills and Head of Community Chris Mabry break down how they actually operationalize AI across a real business—shipping product every morning, and running Rev Ops, Marketing, and even board meetings differently because of it. You’ll leave with specific workflows you can hand your team the same week. Bring a laptop. This is the practice, not the theory—and no judgment on where you’re starting from.

This workshop explores how Sales Engineers can build and maintain trust while leveraging AI to augment discovery, demos, and solution design. It examines where AI adds real value versus where human judgment must remain in control, and offers practical guardrails for transparency, accuracy, and ethics when using AI with customers.

Content is king — but only if it’s working for your pipeline. Prospects want instant access to your product demos. In this session, Follett Software’s Director of Growth Marketing, and Demo Champion/Solutions Consultant take you through their full playbook: detailing how they partnered to eliminate buyer friction and turned on-demand Consensus demos into a repeatable, data-driven MQL engine.

In this session, Art Fromm, best-selling author and 25+ year sales enablement professional, explores ways presales and sales can work together to quickly fix broken SE-AM collaboration, which quietly erodes presales morale and brand, turning SEs into reactive order takers instead of strategic partners.

Discuss the critical evolution of technical sales roles as artificial intelligence becomes prevalent in all facets of presales. While automation handles an increasing share of routine tasks, the specialized human expertise of presales professionals is more vital than ever for navigating complex, high stakes enterprise deals.

Ever lose a deal and feel like something happened behind the scenes you never saw? You’re probably right, and you were likely outplayed. In this session, we’ll go behind the curtain on how top presales teams actually win: how they create urgency, shape the decision, and control momentum during the evaluation. You’ll learn how to build your own Repeatable Deal Engine so your SE/SC/SAs are not reacting to deals, they’re driving them.

Most GTM teams are still optimized around guided interactions...demos, calls, and scheduled touchpoints. But the most revealing part of the buying journey happens when none of that is happening. Buyers are inside your product, clicking, skipping, revisiting, and self-navigating their way to a decision long before they ever raise a hand. Those behaviors aren’t noise, they’re intent signals. This session unpacks how to interpret that unsupervised activity and turn it into something actionable: clearer prioritization, sharper follow-ups, and faster deal progression.

Hosted by Iris and SENY. RSVP here: https://luma.com/i5399rgo