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Interactive Product Tours

Turn interest into action by highlighting the features and benefits that matter most to your buyers with easy-to-use product tour software. Shorten time to value with secure, simplified product tours you create in minutes, right on your website or in sales workflows.

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A person with curly hair uses a laptop, exploring software demo options like Gantt and Kanban views. An overlay highlights automated product simulations, offering an interactive glimpse into the system's capabilities. A button invites you to "Watch a Demo. Consensus
Two overlapping, abstract triangular shapes with rounded corners, outlined in gradient shades of red and beige, evoke the seamless integration of automated product simulations on a sleek black background. Consensus

Benefits of Interactive Product Tours

Buying is made easy when your product does the talking. Create product experiences in minutes that allow buyers to view and try your product in a controlled, contextualized guided tour that points prospects towards calls to action. Be the first to demo by embedding product tours on your website, in your campaigns, at your events, and anywhere else your buyers may be.

A smiling woman uses a laptop, seamlessly engaging with an interactive project management software interface. The overlay displays tasks and a navigation menu, reminiscent of intuitive product tours designed to enhance productivity. Consensus

Enhance Buyer Engagement with Seamless Guided Tours

Create secure product experiences buyers can navigate through instantly on your website. Use branching discovery questions to collect buyer insights and point the right contact to the right place in your solution.

Unlock Product Potential with Feature Deep Dives

Immerse your prospects and customers in your product’s functionality as they explore features with interactive elements that respond exactly like your live product does. Add text and video explainers to add context and tell the complete story that explains your solution’s value.

An interactive computer screen showcases a video tutorial on selecting views as the cursor hovers over the "Gantt" button in the project management interface, offering an engaging product tour experience. Consensus
A smiling person in an office reviews a flowchart connecting various executive roles while data metrics like "User sessions" and "User clicks" display on the left. They are engaged in interactive product tours to enhance understanding and streamline processes. Consensus

Influence Buyers and Drive Decision-making

Track buyer engagement on each page to see how they naturally navigate through your solution. Leverage user experiences to support champions and influence executive buyers on where your solution makes the most impact.

Use Cases for Interactive Product Tours:

Empower your revenue teams with product tour software that provides a best-in-class, full-funnel product experience.

Marketing

Convert leads at scale with product demos on your website that convert hundreds of inquiries into MQLs and PQLs weekly.

Sales

Be the first to demo and build buyer confidence with user experiences and reinforce value to improve win rates by 20%.

Presales

Scale features across your customer base, introduce complementary products, and enhance product storytelling between live calls with assets your buyers can view and share asynchronously.

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Consensus offers the complete product experience with the right tour for every situation.

Consensus Interactive Product Tours help you meet your buyers where they are with guided product experiences you can customize for the entire buyer’s journey.

A computer screen displays an interactive project management dashboard with tasks, a smiling woman in a video call thumbnail, and a curved arrow pointing to a timeline chart, enhancing the experience as if on one of the best product tours. Consensus

Dynamic Tour

Drive buyers to WOW moments relevant to their interests:

  • Leverage branching questions to discover buyer personas and optimize the guided experience
  • Capture tours in minutes as you scroll, click, and use your product 
  • Automatically update tours to maintain product fidelity 
  • Connect tours with On-Demand Video Demos for a totally immersive product experience

Static Tour

Tell your product’s story with screenshots of key functions that lead to buyer success:

  • Curate a multi-page storyflow in minutes
  • Customize text, images, and other elements to optimize your experience
  • Add interactive elements, text, audio, and video to contextualize your tours and strengthen your story
  • Connect tours with On-Demand Video Demos for a totally immersive product experience
Screenshot of an interactive project management software interface featuring navigation tabs and a task menu with options like Home, Dashboard, Projects, and Settings. Perfect for product tours that showcase its intuitive design. Consensus

Product Tour Software Features for an Unmatched Buyer Experience

Chrome Extensions

Capture screenshots or record new tours instantly through our Chrome extensions.

Branching Discovery Questions

Guide the right stakeholders to the right tour with questions that help you understand what your buyers want to see and give them the right experience at the right time.

Interactive Elements

Add HotSpots and Target Areas to highlight key product features and tell your story more fully with text, video, and audio explainers.

Live UI

Create buttons, checkboxes, and text inputs to let your buyers see how your solution responds when in use.

Auto Update

Update tours with a single click to maintain brand fidelity and reflect the latest product functionality.

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Interactive Product Tour FAQs

What is a product tour?

A product tour is an interactive demo that lets buyers explore your product at their own pace. With an interactive product tour, buyers can learn about the key functionality of your product and envision how your product solves their pain points.


Engaging product tours allow your buyers to unpack the benefits of your product on their own. These interactive tours turn your prospects into product-qualified leads —who are far more likely to convert than other leads.

Of course, the effectiveness of the tour depends on what product tour software you use. Users of Consensus’ interactive product tour software have seen their stakeholder discovery rate increase by over 50%, shortened sales cycle length by nearly 80%, reduced the need for unqualified demos by 90%, and added $5 million in net new qualified pipeline

Important features of product tour software include:

  • Capture technology: The best product tour software makes it easy to capture your product’s functionality. With Consensus, you can either capture product screen shots or record actions directly in your software with the platform’s Chrome Extensions.
  • Customization options: Product tours should tell the story of your product—and who can tell that story better than you? With customization options, you can ensure you’re sharing the story you want to tell. Plus, customization options let you build more personalized product tours, focused on the features each buyer wants to see most.
  • Guidance options: Your buyers can engage with your interactive product tours when you’re not there with them. Guidance options, like Consensus’ Hotspots and Target Areas, let you lead them through your product tour without you needing to be there to do it.
  • Ability to share: The typical B2B purchase has six to 10 stakeholders, which is why it’s crucial for interactive product tour software to boost your stakeholder discovery rate. Consensus creates one location for all of your buyer’s demos and product tours, making it simple for your champions to share your interactive demos with key stakeholders.
  • Advanced analytics: Interactive product tour software should help you continuously improve your buyer interactions. With advanced analytics, you can discover new opportunities to connect with your buyers and key stakeholders. Consensus’ Demolytics analyzes your buyer group, tracks individual demo and tour engagement, pinpoints who your champions are, and highlights the sales effectiveness of each of your sellers.

Interactive product tours are a self-service tool—which nearly 100% of buyers want during the buying journey. They support buyer enablement by allowing buyers to essentially sell themselves on your product.

Your sellers get back valuable time—while shortening sales cycles, reducing the number of unqualified demos, boosting conversion rates, and increasing deal sizes.

A product walkthrough is a guided program in which the user walks through a series of predefined steps that explain a specific feature or functionality. Product walkthroughs differ from product tours as the steps of a walkthrough are preconfigured and typically not customized to each user and their use case. An interactive product tour is more customizable and tailored to specific use cases and pain points.

Experience the very first product experience platform

Connect with our sales team today to discover how Consensus’ product tour software can empower your team with personalized, interactive demos, driving higher conversions, shorter sales cycles, and increased revenue.

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