2025 Buyer Behavior Report 🚀 Decode the buyer’s journey you’re not seeing - based on 6M interactions.
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Interactive product tours let prospects drive. You crush your targets.

Create interactive demos in minutes and watch your product become your hardest working sales and marketing rep.

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A person with curly hair uses a laptop, exploring software demo options like Gantt and Kanban views. An overlay highlights automated product simulations, offering an interactive glimpse into the system's capabilities. A button invites you to "Watch a Demo. Consensus
Two overlapping, abstract triangular shapes with rounded corners, outlined in gradient shades of red and beige, evoke the seamless integration of automated product simulations on a sleek black background. Consensus

Maximum engagement, minimal effort.

While competitors fumble with HTML capture, Consensus uses API-based technology that integrates, auto-updates, and accelerates. 70% of buyers prefer self-serve demos to live demos, so give them what they want. Toss them the keys and let them take your product for a spin.

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A smiling woman uses a laptop, seamlessly engaging with an interactive project management software interface. The overlay displays tasks and a navigation menu, reminiscent of intuitive product tours designed to enhance productivity. Consensus

Create in minutes with a Chrome Extension

Skip the screenshots. Skip the recreations. Capture your actual product in action with technology that makes other platforms look primitive.

Show live UI elements that respond exactly like your product

Showcase fully-functioning buttons, live checkboxes, responsive text fields - interactive elements so authentic, prospects forget they’re in a demo.

An interactive computer screen showcases a video tutorial on selecting views as the cursor hovers over the "Gantt" button in the project management interface, offering an engaging product tour experience. Consensus
A computer screen displays an interactive project management dashboard with tasks, a smiling woman in a video call thumbnail, and a curved arrow pointing to a timeline chart, enhancing the experience as if on one of the best product tours. Consensus

Auto-update with zero effort

One click updates every tour across every platform. Your product and your tours evolve. Manual busywork is eliminated.

Share anywhere, endlessly

Share directly via public link, embedded on your website, or in a Consensus Demoboard for fast, scalable accessibility.

Flowchart showing connections between users and a central "DEMO" node, with data at the bottom indicating 43 shares, 39 stakeholders discovered, and 110 views. Consensus

Use Cases for Interactive Product Tours:

Empower your revenue teams with product tour software that provides a best-in-class, full-funnel product experience.

Marketing

Convert leads at scale with product demos on your website that convert hundreds of inquiries into MQLs and PQLs weekly.

Sales

Be the first to demo and build buyer confidence with user experiences and reinforce value to improve win rates by 20%.

Presales

Scale features across your customer base, introduce complementary products, and enhance product storytelling between live calls with assets your buyers can view and share asynchronously.

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Product Tour Software Features for an Unmatched Buyer Experience

Chrome Extensions

Capture screenshots or record new tours instantly through our Chrome extensions.

Branching Discovery Questions

Guide the right stakeholders to the right tour with questions that help you understand what your buyers want to see and give them the right experience at the right time.

Interactive Elements

Add HotSpots and Target Areas to highlight key product features and tell your story more fully with text, video, and audio explainers.

Live UI

Create buttons, checkboxes, and text inputs to let your buyers see how your solution responds when in use.

Auto Update

Update tours with a single click to maintain brand fidelity and reflect the latest product functionality.

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Interactive Product Tour FAQs

What is a product tour?

A product tour is an interactive demo that lets buyers explore your product at their own pace. With an interactive product tour, buyers can learn about the key functionality of your product and envision how your product solves their pain points.


Engaging product tours allow your buyers to unpack the benefits of your product on their own. These interactive tours turn your prospects into product-qualified leads —who are far more likely to convert than other leads.

Of course, the effectiveness of the tour depends on what product tour software you use. Users of Consensus’ interactive product tour software have seen their stakeholder discovery rate increase by over 50%, shortened sales cycle length by nearly 80%, reduced the need for unqualified demos by 90%, and added $5 million in net new qualified pipeline

Important features of product tour software include:

  • Capture technology: The best product tour software makes it easy to capture your product’s functionality. With Consensus, you can either capture product screen shots or record actions directly in your software with the platform’s Chrome Extensions.
  • Customization options: Product tours should tell the story of your product—and who can tell that story better than you? With customization options, you can ensure you’re sharing the story you want to tell. Plus, customization options let you build more personalized product tours, focused on the features each buyer wants to see most.
  • Guidance options: Your buyers can engage with your interactive product tours when you’re not there with them. Guidance options, like Consensus’ Hotspots and Target Areas, let you lead them through your product tour without you needing to be there to do it.
  • Ability to share: The typical B2B purchase has six to 10 stakeholders, which is why it’s crucial for interactive product tour software to boost your stakeholder discovery rate. Consensus creates one location for all of your buyer’s demos and product tours, making it simple for your champions to share your interactive demos with key stakeholders.
  • Advanced analytics: Interactive product tour software should help you continuously improve your buyer interactions. With advanced analytics, you can discover new opportunities to connect with your buyers and key stakeholders. Consensus’ Demolytics analyzes your buyer group, tracks individual demo and tour engagement, pinpoints who your champions are, and highlights the sales effectiveness of each of your sellers.

Interactive product tours are a self-service tool—which nearly 100% of buyers want during the buying journey. They support buyer enablement by allowing buyers to essentially sell themselves on your product.

Your sellers get back valuable time—while shortening sales cycles, reducing the number of unqualified demos, boosting conversion rates, and increasing deal sizes.

A product walkthrough is a guided program in which the user walks through a series of predefined steps that explain a specific feature or functionality. Product walkthroughs differ from product tours as the steps of a walkthrough are preconfigured and typically not customized to each user and their use case. An interactive product tour is more customizable and tailored to specific use cases and pain points.

Experience the very first product experience platform

Connect with our sales team today to discover how Consensus’ product tour software can empower your team with personalized, interactive demos, driving higher conversions, shorter sales cycles, and increased revenue.

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