Consensus for Marketers

Buyer behavior has changed. Your marketing should, too.

Drive growth through hyper-personalized demos.


Marketing teams use Consensus to create engaging customer experiences that drive high-quality leads.

 

Consensus’s AI-powered interactive demo platform turns marketing content into a pipeline generation engine.

Create dynamic, interactive product tours and personalized video demos without any technical expertise. Use conversational AI to qualify leads 24/7. Watch prospects convert while sales teams sing your praises.

Leads worth bragging about:

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    Product Qualified Leads convert 6x higher than traditional MQLs

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    50% bigger deals from educated buyers

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    90% fewer unqualified leads in your pipeline

Easy to implement, immediate results.

Consensus drops right into your marketing tech stack, so you can get started today. Create and add product tours, video demos, and AI-powered conversations to any landing page or campaign in minutes — no code, no dev ticket, no waiting on IT. 
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Deliver

High quality leads that convert


Give buyers the product experiences they want while instantly answering their questions. You’ll capture the buying signals behind every interaction so you can qualify leads, uncover intent, and hand Sales ready-to-buy prospects. 

 

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    Interactive Product Tours:

    Guided, secure, interactive product demos that show real product functionality. Now enhanced with AI-powered storyboards and voiceovers, you can transform your lead volume across all channels in minutes using our no-code, intuitive demo builder.

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    On-Demand Video Demos:

    Interactive, personalized demos that scale your genius to your prospects to wow them with instant access to the features they want to see. And with our AI Video Builder, you can create studio-quality demos instantly.

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    Conversational AI Agents

    Use an AI agent to act as a guide to your marketing assets, leading prospects through your product and qualifying leads before they ever get to a salesperson. When appropriate, route buyers to the AI Demo Agent for a personalized product demo without any waiting.

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    AI Demo Agent

    Let an AI agent run a demo, answering prospect questions and walking them through your product in real time. Ideal for buyers who want a demo immediately, without scheduling time with a rep.

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    A/B Testing

    Go from guessing what works to knowing. Run A/B experiments to see what demos, lead forms, and CTAs drive the best results.

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    Buyer Insight

    Use engagement data and user behavior to understand buyer intentions, stakeholder priorities, feature rankings, and how key messages resonate with the personas you sell to.

Bring Product Experiences Into Every Campaign

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    Trigger demos as part of your Marketo campaigns through our API and webhooks connections.

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    Place your demo on your product’s G2 page to give buyers a chance to try your product while researching and reading reviews.

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    Nurture and engage buyers with demos through your Hubspot campaigns and track performance of demo assets.

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    Track demo engagement in your CRM and see how your demos influence prospects from MQL to close.

Marketing Demo FAQs

What is a marketing demo?

A marketing demo is a product-focused experience designed specifically to attract and convert prospects in the early stages of their buying journey. Marketing demos should be self-service, interactive, and accessible on-demand—allowing buyers to explore your solution before ever speaking to sales.

What’s the difference between a marketing demo and a sales demo?

Marketing demos are designed to generate demand and qualify leads at the top of the funnel. They’re typically self-guided, scalable, and focused on product value. Sales or presales demos, on the other hand, are often tailored to specific use cases and buyers and come later in the buying cycle. 

With Consensus, you can create on-demand demos for every part of the customer journey–from first-touch marketing experiences to technical deep dives for decision-makers. AI agents ensure that the experience is deeply personalized to the buyer, and you get buyer intelligence that informs your next best action at every step of the journey.  

What are PQLs and why do they matter for marketing?

A PQL (Product-Qualified Lead) is a prospect who has experienced your product and shown buying intent through their interactions, like exploring key features or sharing a demo internally. PQLs convert up to 6X better than traditional MQLs and are less likely to churn since they’ve already seen the product in action and already appreciate its value.

To generate more PQLs, offer interactive demos that let buyers self-qualify by exploring your product on their own terms. You can build qualified buying groups by offering instant, immersive access to your product. That means you’re only passing leads to sales who’ve already shown meaningful engagement—making your pipeline stronger and easier to close.

How does Consensus help marketing teams improve ROI?

Consensus turns your product into your best marketing asset. By automating product experiences like video demos, interactive tours, and simulations, you lower cost per lead, improve conversion rates, and generate data-rich PQLs that fuel pipeline. And since the platform doesn’t require technical experience, marketers and sales teams can build, launch, and optimize demos faster than ever.

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