Personalized video demos that drive decision-making
87% of customers say videos helped them decide on a solution.
When expertise and personalization lead, deals follow.
Your video demos should work like virtual consultants—delivering strategic insights, industry expertise, and tailored guidance 24/7. Scale your best thinking across every prospect, so your team gets buyers who arrive educated, engaged, and ready for real business conversations.
Unlease expertise on demand
Dynamically respond to every decision maker’s needs, questions, and concerns by deploying personalized video demos across every touchpoint. When each person gets the exact information they need, they’re positioned to say “yes” before your competitors even get a meeting.
Discover New Stakeholders
Uncover hidden players and engage every persona with relevant content to drive alignment and close deals 30% faster.
Build your strategic video arsenal
One recording. Unlimited strategic impact. Record your best reps’ winning presentations and give every prospect access to that same high-quality experience.
See which insights seal deals
Know exactly when prospects shift from curious to convinced. Track which expert insights drive the longest engagement, which industry examples get shared internally, and which implementation discussions predict serious buying intent.
Expert-informed buyers close 50% bigger
It’s a fiercely competitive market out there. So, how do your prospects know your product is the right one for them? When they see the exact right video, with the right message, at the right time, the outcome is 50% bigger deals and 2X the close rate.
Use Cases for On-Demand Video Demos
Marketing
Convert leads 3X better than motion graphic videos filled with technical jargon.
Sales
Close deals up to 30% faster and increase your deal size by 2X.
Presales
Scale your team’s capacity by more than 30% and reinvest in expertise and impacting customers.
On-Demand Video Demo Capabilities
Demo Creator
Create demos for every stage of the customer journey. Give buyers single demo experiences or tailored product adventure based on branching questions and feature selections.
Product Tours
Empower buyers to try the features they want to see. Tell your product’s story through tactile, multimedia tours they use to experience functionality without needing a sandbox.
Screen Recorder
Automatically capture and edit video demos to scale product expertise and brand messaging throughout your entire organization.
Chrome Extensions
Instantly create video demos or capture and edit screenshots to highlight product functionality with our Consensus SNAP and Consensus Capture Chrome extensions.
Demo Player
Serve up digital demo experiences on any browser or any device, making it easy for buyers to securely view content wherever they are.
DemoBoards
Give your buyers a secure, branded, and personalized landing page that immerses them in your product.
BuyerBoard
Empower champions to align their stakeholders and monitor how their colleagues engage with demos they share.
Merge Links
Create custom links to embed into your email tools to create personalized experiences at scale, regardless of the tool you use.
Demo Library
Organize, search, and subscribe to the most important demos your team uses. Scale your demo resources by giving reps access to reusable assets they can send instantly.
Public Links
Embed demos on your website, in your campaigns, and even in social channels and turn your product into your best tool for lead conversion.
Content Downloads
Combine content and context by adding pricing, proposals, questionnaires, and other supporting documentation for buyers to download.
What You Get with Product Experiences
Rapid Revenue Growth
A World-Class Buying Experience
Buyers get a tailored journey filled with rich, product-led experiences they use to see your product in action, try the features they care most about, and explore your full offering. This builds buying confidence, enables champions to align their buying groups, and empowers them to achieve financial and emotional ROI.
Video Demo FAQs
What is an on-demand video demo?
An on-demand video demo is an interactive, automated product demonstration that buyers can access anytime, anywhere. Instead of waiting for a live call, buyers get a personalized product experience that walks them through key features, industry use cases, and implementation details tailored to their specific interests.
It’s like having your top solution consultant on-call 24/7, ready to guide every stakeholder in the buying group.
What are some ways to use automated video demos?
Automated video demos can be used across the entire customer journey, from first-touch marketing to late-stage sales conversations. Here are a few high-impact use cases:
- Marketing: Deliver product storytelling that converts better than static motion graphics or gated PDFs.
- Sales: Speed up the sales cycle by sending personalized demos that speak to buyer pain points before the first call.
- Presales: Scale your team’s expertise without burning them out. Let automated demos handle early-stage education while presales teams focus on strategic opportunities.
- Buyer Enablement: Proactively provide customized education, product information, interactive tools, and tailored guidance to empower your buyers.
How do you make an online demo video?
With Consensus, creating an interactive, personalized demo video is simple—no technical skills required. Here’s how:
- Capture or upload your content: Use the built-in screen recorder, upload existing videos, or use Chrome extensions (SNAP or Capture) to create product walkthroughs, feature highlights, or customer stories.
- Build your interactive demo: Use the Demo Creator to organize your clips into an engaging flow. Add branching paths so buyers can self-select the content most relevant to their role, industry, or needs.
- Personalize and share at scale: Publish to a branded DemoBoard and use Merge Links or Public Links to share via email, your website, or outbound campaigns. Add supporting assets like PDFs or proposals for full context.
- Track engagement and buyer intent: See who’s watching, what they’re interacting with, and who they’re sharing with using BuyerBoard and real-time intent data—helping your team prioritize follow-up and drive alignment.