Every Presales leader is asking the same question: How do you prepare your team for a world where AI can do so much of what we used to do? The answer isn't better prompts; it's better people. Drawing on real conversations with teams and peers, you'll learn the hard calls and hard-won lessons about leading authentically when your team watches you figure things out in real time

Your SEs perform daily but train once a year — and your CRO still asks what PreSales actually contributes. Time to answer with data. Tim Brömme and Jan-Erik Jank (SE Rockstars, hosts of PreSales Unleashed — the longest-running SE podcast, 159k+ streams just in DACH) break down the PreSales Performance Architecture: how SE behavior drives leading metrics, and how leading metrics drive the three lagging KPIs your board actually cares about — win rate, deal size, and sales cycle length.

This presentation introduces a coaching-style feedback model that helps individuals and teams transform feedback into meaningful learning and measurable improvement. It explores how increasing self-awareness by surfacing known and unknown strengths and blind spots leads to stronger customer interactions, higher-quality execution, and accelerated professional growth.

The first wave of revenue AI was about access. The next wave will be about architecture. Akash argues that the future of GTM agents is top-down: not isolated tools for individual productivity, but systems that encode leadership judgment, customer insight, and strategic priorities into coordinated execution across the revenue org.

The future of presales isn’t humans or agents, it’s both, trained on the same playbook. This session maps the workforce transformation already underway and shows how methodology-trained AI changes the quality, speed, and consistency of every selling moment; and how uniquely human skills are in high demand. 

The Modern Demo Strategy Playbook outlines a operational framework to help sales teams transform their software demos from a manual liability into a revenue-driving asset. By focusing on five core operational pillars—systems, experiences, enablement, governance, and analytics—the playbook identifies hidden revenue leaks and provides actionable roadmaps for each stage.

Presales, or Solution Consulting, is more than just demoing. Solution Consultants are valuable resources along the full sales cycle, starting from discovery, ending with a structured handover to Professional Services for implementation. See how your presales colleague can support all sales stages, not only the demo stage.

In this practical session, StoryBrand Certified Guides Julie Firth and Sonya Whittam will show how to make buying easier by combining two often-overlooked competitive advantages: a buyer story that people can easily understand and repeat, and a buying experience that builds confidence at every step.

Most organizations invest in and implement Consensus to offer their customers personalized, automated demos in a world where customers are self-serving more than ever. Organizations see this tool as one that saves their presales teams time and leads to better experiences when meetings do occur. That's exactly where Everway started too, but we knew there were more opportunities. Attendees will leave with actionable ideas for increasing adoption, building cross-functional partnerships, governing content at scale, and uncovering new ways to maximize the value of Consensus.

Most organizations invest in and implement Consensus to offer their customers personalized, automated demos in a world where customers are self-serving more than ever. Organizations see this tool as one that saves their presales teams time and leads to better experiences when meetings do occur. That's exactly where Everway started too, but we knew there were more opportunities. Attendees will leave with actionable ideas for increasing adoption, building cross-functional partnerships, governing content at scale, and uncovering new ways to maximize the value of Consensus.

The buying process has changed faster than most GTM organizations.Buyers arrive more informed. They research independently. They use AI and digital channels to evaluate options. They expect to experience products before they talk to a seller. And as more of the buying process happens outside a traditional sales interaction, the lines between marketing, sales, presales, product, and customer success are becoming increasingly blurred.So what happens when the way buyers buy no longer aligns with how revenue teams are organized to sell?

In the Age of AI, growth is no longer constrained by technology, but by how quickly sales teams evolve their capabilities. As AI and agents take over transactional, analytical, and administrative work, traditional sales roles are breaking down. Attendees will learn how AI and agents are reshaping sales execution and the skills required for future sales and marketing success - driving growth in the Age of AI. It's solving, not selling!

Discovery Demos have helped us let prospects self-qualify on their own terms while our SDRs keep them engaged with short, relevant videos. The result has been faster qualification, better-informed buyers, and higher-quality opportunities.