Your buyers aren't invisible, they're unheard. Every day, sellers miss signals sitting right in front of them. The gap isn't the data; it's whether your team is listening broadly enough, with the right technology, to catch it and act before the deal moves on.This keynote gives sales leaders a simple, repeatable framework — Detect → Connect → Act — for turning scattered buyer signals into pipeline velocity. Giovanni will share real proof points on how this plays out in live sales cycles today, and how the human connection still closes the deal once AI surfaces the signal.

Buyers are watching demos, sharing content, and forming opinions long before they talk to sales. By the time a rep gets on the first call, the buyer knows a lot about you, and the rep often knows almost nothing about them.AI agents give sales that missing context. They reveal what buyers watched, which capabilities they returned to, what questions they asked, and how the broader buying group is engaging.

In this session, Jen Allen-Knuth shows sales leaders why “let’s revisit this in 6 months” is usually a change problem, not a product problem. You’ll learn how to build a case for change, align the buying group on the cost of inaction, surface skeptics early, and inspect your deals differently so sellers aren't scrambling to build pipeline on the last day of the month.