From First Click to Close: First-Party Data in Action

Your buyers are telling you what they care about long before they ever say it to a rep. Website engagement, demo interactions, content consumption, sales conversations, and customer activity all generate valuable first-party signals—but too often, that intelligence gets trapped in disconnected tools.

In this fireside chat, Simon Frey (CCO, Gong), Dan Reynolds (Channel Sales Manager, New Edge Growth), Aisha Creighton (Director of Revenue Transformation, Gong), and Ben Henson (VP of Sales Conversational Intelligence, Consensus) will explore how teams can connect first-party signals across the entire revenue journey—from the first touch through active sales cycles and post-sale. We’ll unpack what signals matter, how to turn them into actionable intelligence, and what changes when reps and customer teams have the right context at the right time.

In this session, you'll learn:

• Which first-party signals matter most at each stage of the buyer and customer journey
• How to turn engagement data into actionable next steps for sales and customer teams
• Where teams commonly lose valuable intelligence between their marketing, sales, and customer systems
• How connected first-party data can improve rep preparation, buyer engagement, handoffs, retention, and expansion
• What an actionable intelligence layer looks like—and how teams can begin building one