Leveraging Consensus Live, 6sense transformed their sales demonstrations into personalized, data-rich experiences that maximized every opportunity. By harnessing Live’s unique Data Injection, 6sense is able to instantly create relevant demo data, that always remains up-to-date, and flows directly into the 6sense product.
6sense recently launched Intelligent Workflows, a new product encompassing Audience and Data workflows that centralizes omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows allows go-to-market teams to continuously improve campaign outcomes at scale with a unified, data-driven approach.
To support the launch, 6sense leveraged Live to showcase Intelligent Workflows—first internally, then externally. Consensus played a critical role in bringing the product to life, facilitating the creation of interactive product tours and injecting live data to demonstrate real-world use cases and customer workflows. With Live, 6sense account executives were able to easily demo Intelligent Workflows’ core components—like agents and campaign sequences—in a personalized, data-rich environment, without needing to rely on engineering or custom setup. This made it dramatically easier to show the power of the product in a way that resonated with each individual buyer.
The launch came with new messaging and a refreshed go-to-market strategy. 6sense used Consensus internally to quickly enable their teams and align everyone on the new narrative. Even before the product’s official release, Live made it possible to demo Intelligent Workflows using pre-GA tours from their QA environment. These demos were integrated directly into 6sense’s Seismic hub, driving engagement and accelerating enablement across the organization.
"Our product launches move fast—and with Live, our demos can keep up. We had Intelligent Workflows fully demo-ready in days, enabling our sellers to tell a compelling, real-data story from the very start."
Latané Conant
CRO, 6sense
With Live, 6sense was able to:
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Create non-generic, personalized demos that reflected buyer-specific use cases
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Share early access with select audiences, then expand the rollout to internal teams
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Conduct live demos and deep dives that aligned with their new sales motion
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Train teams quickly on new positioning, talk tracks, and new product functionality
“You really can do just about anything, and we keep finding new use cases for Consensus. I love how flexible the solution is across both Live Demos and Guided Tours. When you truly learn the demo automation space and just how many scenarios can exist related to altering demo data and presentations – Consensus is the clear leader in having thought through and solving every possible scenario while putting the control in the hands of the customer.”
Andy Seidel
Solutions Consultant, Strategic Verticals, 6sense
Live played a crucial role in 6sense’s go-to-market success for Intelligent Workflows, providing the demo infrastructure that enabled sales teams to showcase the product’s value from day one.
See how 6sense walks through the features of Intelligent Workflows in a tour:
