THE RESULTS AT A GLANCE
75%Reduction in Engineering Time |
85%Faster Demo Data Creation
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Skai is a global leader in omnichannel marketing intelligence, helping top brands like Adidas, DoorDash, and Kellogg’s scale their digital advertising strategies. Its unified, AI-powered platform connects performance marketing across retail media, paid search, social, and app stores—bringing together 100+ publishers into a single interface.
But as the platform grew in scale and complexity, so did the challenge of demoing it effectively.
THE CHALLENGE
Maintaining up-to-date, relevant demos became time-consuming, error-prone, and expensive.
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Sales and solutions teams were spending significant time manually creating and editing demo data
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Engineering was pulled away from product development to fix and maintain demo environments
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Their system for replicating lacked flexibility frequently when new features were added and required time-consuming and costly maintenance diverting engineering resources from core product development
"It was a huge amount of effort and cost for us to customize our demo environment to be able to tell the stories that we needed to tell with such a diversity of clients, and quite frankly, such a wide range of features."
Allen Hammock
Solutions Architect, Market Intelligence, Skai
After trying other demo automation tools that couldn’t adapt to their product’s architecture, Skai turned to Consensus Live.
“The way that Consensus Live has engaged with us – that partnership, that white glove service – that has been extremely important, valuable, and part of our success.”
Dan Madden
Executive VP, Industry Leads, Skai
THE RESULTS
The results have been transformative:
- 75% reduction in engineering maintenance time
- 85% faster demo data creation
Supercharged with AI
With Consensus AI's Demo Data Prep, Skai turned one of their biggest demo bottlenecks, preparing demo data for multi-layered product pages, into a fast, repeatable process.
"Consensus AI completely changes the game for me, in how we generate demo data for new sections or personalize demos. I just go into Live, enter my prompt and turn around demo data in a few minutes."
Allen Hammock
Solutions Architect, Market Intelligence, Skai
"I now tell my team: don’t waste time editing manually, let Consensus AI do the heavy lifting."
Dan Madden
Executive VP, Industry Leads, Skai
Broader Impact Beyond Sales
Consensus’ impact reaches beyond the sales team. At tradeshows, Skai uses Interact to create interactive demos that let prospects explore the product on their own, while booth staff narrates and answers questions. These demos have proven highly engaging and effective in capturing interest.
Looking forward, Skai is extending Consensus to Customer Success to enable smoother onboarding, customer education, and new feature communication.
Final Thoughts
With Consensus, Skai has transformed its demo experience, cutting costs, speeding up prep, and delivering more relevant product demos. What started as a sales initiative has evolved into a company-wide demo strategy for delivering tailored product experiences at scale.
Ready to see how Consensus can help your organization?
