Joyism – How Play is shaping the Future of Experiences

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Joy is a driving force in human nature, and it exerts a powerful pull on us… We all want to feel joy.
A year ago you kept hearing the word ‘resilience’ but how do you remain resilient when everything is so uncertain? We’re not limited with what tech can actually power, ideas are the currency for us all.
Being authentic and creating a community through joy is where business solutions and innovations should be centered. There’s an incredible consumer appetite for it. It has an underlying strength to it.

About the Presenter

Sally Nowroozi

Principal CX Evangelist EMEA Salesforce

Sally Nowroozi FLTA®, Principal CX Evangelist @Salesforce | Certified Futurist and Long-Term Analyst™

Sally Nowroozi is the Principal CX Evangelist at Salesforce. She focuses on futurology and strategic foresight to influence and inspire applications of technology to help organisations drive value from technology.

With over 15 years of experience in marketing, CX, and tech, she advises CXOs on driving customer-centricity and has spoken at global conferences. Sally has consulted with enterprise companies like British Airways, John Lewis Partnership, Bacardi, and more on the future of customer experience. She was awarded as the “Inspiring Ambassador” at MENA Women in Awards 2022 and is an ambassador for women in tech. Sally also runs a food blog and hosts Persian Supper Nights to connect people with Middle Eastern culture.