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DEMOFEST

Negotiation And The Sales Engineer

John, a Sales Engineer, delivered a captivating talk at the 2012 rethinkfest, covering aspects of negotiation with expertise and enthusiasm.
Wait! I’m an SE, I’m technical, I don’t negotiate. Salespeople negotiate over price, discounts, legal terms and who pays for lunch.
That’s not my job. Well, actually it is. SEs negotiate every day – you negotiate with your sales partners about strategy and priorities,
negotiate with customers about scope for a POC, negotiate on cross-functional teams, negotiate with your boss, and negotiate with your loved ones (especially if you have children) and with many others every single day. This mini session introduces you to a basic framework you can use as an engineer to negotiate and get what you want.

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