Learn how to win the room with storytelling and shifting your focus from your product to your prospect.

This session introduces a practical way for SCs and SC Leaders to use AI agents to strengthen how demos are shaped and delivered, and to elevate the quality of customer-facing stories. Rather than offering a rigid playbook, we will explore the core patterns behind effective Agent-based coaching, including leveraging a meaningful demo rubric, defining best-in-class behaviors, and identifying the subtle habits that weaken demos.Attendees will see a real example of these Agents in action and will leave with a light and repeatable framework they can adopt or refine on their own. The goal is to help Presales teams move from feature walkthroughs to compelling stories that advance opportunities, support product launches(!), and build a culture of continuous improvement across the GTM team.

Modern buying decisions increasingly happen without sellers in the room. Buyers prefer self-serve, on-demand product experiences they can explore independently and share internally as buying groups expand. This shift creates opportunity and risk. When discovery is weak, demo automation scales confusion. When discovery is disciplined, automation scales conviction. Based on original research from a Great Demo! market study, this session explains why demo automation has crossed the chasm and why execution discipline now determines success. While more than 60 percent of demo engagement occurs after hours, most automated demos fail to maintain buyer-seller alignment or drive meaningful deal momentum. This session demonstrates how high-performing teams use discovery as the control system for AI-driven demo automation. Through a guided walkthrough, attendees will see how discovery insights are translated into an executive-ready automated demo narrative that clearly articulates the critical business issue, presents the desired end state, quantifies impact, and maps value by role without live seller involvement. When done correctly, AI analytics and engagement signals become indicators of buyer alignment rather than vanity metrics. This is not a platform overview. It is a presales execution playbook for modern, asynchronous buying environments where alignment, not activity, determines deal velocity.

Every SE has felt that sinking feeling: the demo went great… and then silence. In this session, we’ll walk through the telltale signs of a stalled deal, share a tactical “deal rescue checklist” you can use to get momentum back, and explore how presales AI can be your copilot in spotting and solving issues before your pipeline slips away.