Assessment

You’re Defined!

Momentum is building. You’ve got the processes, the team, and the tools to make an impact. Your demo content is aligned with goals and making its way across teams—but there’s room to refine, optimize, and truly lead. Explore resources to sharpen your strategy and see how Consensus can help you take the next step.

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Understanding Your Rating

Freshness

Your content is aligned with the essentials—product cycles, campaign goals, and key business needs. Updates are happening, but there’s potential to streamline the process for faster turnarounds and a more proactive approach.
Quality

You’re delivering good content, and it’s starting to show results, but continue focusing on diversifying your demo types. With clearer performance tracking you could build an even more solid foundation for impactful, data-driven decisions.
Team Usage

Some content is shared across teams, but visibility and adoption could improve. With better collaboration and a stronger push for consistency, your content could become the backbone of your organization’s buyer enablement strategy.

Foundation

Laying the foundation

Demo content updates are slow and infrequent, often outdated.
Content creation is reactive and lacks proactive planning.
Success not measured, or measured infrequently.
Few stakeholders are involved, limiting collaboration.
Content is rarely shared and remains underutilized.
Minimal understanding or use of demo types.

Developing

Driving progress

Demo content is updated, but delayed.
Content creation is ad-hoc, driven by gaps.
Success is measured, but tracking is inconsistent.
Content is shared occasionally but remains underutilized.
Demo types are understood, but usage is inconsistent and lacks strategy.

Refined

Optimizing for growth

Content is updated promptly and aligned with goals.
New content is created proactively.
Success is tracked with clear KPIs.
Content is widely shared across teams.
Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
High-quality, professional video ensures clarity and engagement.

Defined

Gaining momentum

Content is updated as needed.
New content creation occurs sporadically, based on gaps or urgent needs.
Success is tracked with basic KPIs.
Some content is shared internally, but visibility is limited.
Some demo types utilized

Masterful

Leading the way

Content is updated promptly and aligned with goals.
New content is created proactively.
Success is tracked with clear KPIs.
Content is widely shared across teams.
Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
High-quality, professional video ensures clarity and engagement.