Assessment

You're Developing

You’ve got the building blocks in place, and the foundation is taking shape. Your demo content is starting to gain traction, but there’s still plenty of room to grow. A little more strategy, collaboration, and consistency will help you unlock its full potential. Explore resources to guide your next steps or see how Consensus can help you move forward.

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Understanding Your Rating

Freshness

Updates are happening, but they’re mostly reactive—driven by major product changes or market shifts. By shortening update cycles and aligning with strategic goals, you’ll build a process that keeps your content ahead of the curve.
Quality

Your content works, but it’s not yet optimized. Measuring success is still sporadic, with limited tracking of metrics like views and engagement. A consistent approach to performance tracking will help you identify what’s working and where to improve.
Team Usage

Your content is starting to make its way across teams, but adoption is inconsistent. Broader sharing and a focus on visibility will help your content become an essential tool for driving buyer engagement and team alignment.

Foundation

Laying the foundation

Demo content updates are slow and infrequent, often outdated.
Content creation is reactive and lacks proactive planning.
Success not measured, or measured infrequently.
Few stakeholders are involved, limiting collaboration.
Content is rarely shared and remains underutilized.
Minimal understanding or use of demo types.

Developing

Driving progress

Demo content is updated, but delayed.
Content creation is ad-hoc, driven by gaps.
Success is measured, but tracking is inconsistent.
Content is shared occasionally but remains underutilized.
Demo types are understood, but usage is inconsistent and lacks strategy.

Defined

Gaining momentum

Content is updated as needed.
New content creation occurs sporadically, based on gaps or urgent needs.
Success is tracked with basic KPIs.
Some content is shared internally, but visibility is limited.
Some demo types utilized

Refined

Optimizing for growth

Content is updated promptly and aligned with goals.
New content is created proactively.
Success is tracked with clear KPIs.
Content is widely shared across teams.
Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
High-quality, professional video ensures clarity and engagement.

Masterful

Leading the way

Content is updated promptly and aligned with goals.
New content is created proactively.
Success is tracked with clear KPIs.
Content is widely shared across teams.
Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
High-quality, professional video ensures clarity and engagement.

Resources For You To Dig Into

Based on your rating, we’d recommend the following resources to help improve your demo content.

BLOG

Concept to Content: The Key to Aligning Your GTM Strategy with Buyer Needs

Learn more
WEBINAR

How to Build a Winning Automated Demo Video

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BLOG

Product Demo Experience: Enhancing User Engagement and Conversion

Learn more

Talk to the Experts

Speak to a member of our team to chat through ways to improve your personalized demos and streamline content creation.

Assessment

You're Developing