Assessment
You're Foundational!
Every great strategy starts somewhere—and you’re laying the groundwork. While your demo content process is in its early stages, there’s immense opportunity to build stronger foundations, streamline your approach, and start driving meaningful results. Dive into resources to jumpstart your progress or see how Consensus can help you grow faster.

Understanding Your Rating
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Freshness
Regularly updated content that stays aligned with product and market needs.
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Quality
Polished, high-impact demos that leave a lasting impression.
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Team Usage
Demos that empower teams across your organization to win more deals.
Foundation
Foundation
Laying the foundation
- Demo content updates are slow and infrequent, often outdated.
- Content creation is reactive and lacks proactive planning.
- Success not measured, or measured infrequently.
- Few stakeholders are involved, limiting collaboration.
- Content is rarely shared and remains underutilized.
- Minimal understanding or use of demo types.

Developing
Developing
Driving progress
- Demo content is updated, but delayed.
- Content creation is ad-hoc, driven by gaps.
- Success is measured, but tracking is inconsistent.
- Content is shared occasionally but remains underutilized.
- Demo types are understood, but usage is inconsistent and lacks strategy.

Defined
Defined
Gaining momentum
- Content is updated as needed.
- New content creation occurs sporadically, based on gaps or urgent needs.
- Success is tracked with basic KPIs.
- Some content is shared internally, but visibility is limited.
- Some demo types utilized

Refined
Refined
Optimizing for growth
- Content is updated promptly and aligned with goals.
- New content is created proactively.
- Success is tracked with clear KPIs.
- Content is widely shared across teams.
- Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
- High-quality, professional video ensures clarity and engagement.

Masterful
Masterful
Leading the way
- Content is updated promptly and aligned with goals.
- New content is created proactively.
- Success is tracked with clear KPIs.
- Content is widely shared across teams.
- Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
- High-quality, professional video ensures clarity and engagement.

Resources For You To Dig Into
Based on your rating, we’d recommend the following resources to help improve your demo content.
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BLOG
The Six Types of Demos
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KNOWLEDGEBASE
Creating Video Content for Consensus
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BLOG
Tell-Show-Tell: The Most Powerful Demo Technique
Talk to the Experts
Speak to a member of our team to chat through ways to improve your personalized demos and streamline content creation.