Assessment

You’re Defined!

Momentum is building. You’ve got the processes, the team, and the tools to make an impact. Your demo content is aligned with goals and making its way across teams—but there’s room to refine, optimize, and truly lead. Explore resources to sharpen your strategy and see how Consensus can help you take the next step.

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Understanding Your Rating

Freshness

Your content is consistently updated and refreshed to meet business needs, and is always aligned with the latest product updates, market trends, and business needs.
Quality

Your content is polished, professional, and aligned with best practices, with measurable impact and performance tracking driving business results.
Team Usage

Content is shared widely across teams and departments. Your content is not just useful—it’s an integral part of your organization’s buyer enablement strategy.

Foundation

Laying the foundation

Demo content updates are slow and infrequent, often outdated.
Content creation is reactive and lacks proactive planning.
Success not measured, or measured infrequently.
Few stakeholders are involved, limiting collaboration.
Content is rarely shared and remains underutilized.
Minimal understanding or use of demo types.

Developing

Driving progress

Demo content is updated, but delayed.
Content creation is ad-hoc, driven by gaps.
Success is measured, but tracking is inconsistent.
Content is shared occasionally but remains underutilized.
Demo types are understood, but usage is inconsistent and lacks strategy.

Refined

Optimizing for growth

Content is updated promptly and aligned with goals.
New content is created proactively.
Success is tracked with clear KPIs.
Content is widely shared across teams.
Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
High-quality, professional video ensures clarity and engagement.

Defined

Gaining momentum

Content is updated as needed.
New content creation occurs sporadically, based on gaps or urgent needs.
Success is tracked with basic KPIs.
Some content is shared internally, but visibility is limited.
Some demo types utilized

Masterful

Leading the way

Content is updated promptly and aligned with goals.
New content is created proactively.
Success is tracked with clear KPIs.
Content is widely shared across teams.
Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
High-quality, professional video ensures clarity and engagement.