MQLs are fading. PQLs are rising.
The old playbook isn’t cutting it anymore. Marketing Qualified Leads (MQLs) can’t keep up with today’s self-educating, product-savvy buyers. If you want to close more deals faster, you need to prioritize Product Qualified Leads—those who’ve already shown serious intent.
This checklist shows you how to:
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Identify buyers who are already engaging with your product
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Score leads based on meaningful behaviors
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Pinpoint decision-makers and stakeholders
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Convert faster with less lift from sales
This isn’t just theory. It’s a practical playbook built for SaaS teams tired of chasing tire-kickers and ready to win with leads who’ve already tried the product and like what they see.
