With a perfectly balanced amount of enthusiasm and emotion (Modern Family’s Cameron Tucker), coupled with compelling logic and rationale (Star Treks Lt Cmdr Data), you would have the greatest PreSales engineer of all time. In this session we’ll explore how to balance emotional connection with logical rationale. We’ll think about how people feel they make rational decisions, but still buy what they want, not what they need. We’ll investigate how you can practically develop your influence with customers by perfectly blending emotional engagement, with logical arguments.