A strong demo isn't enough. When your AE and SE sound disconnected, buyers lose confidence and deals slow down.
How do AEs and SEs build buyer confidence in a demo? By sounding like one team. That means planned transitions, shared ownership of business value, and real chemistry in front of the buyer.
In this practical session, Karlyn Kieffer shares a repeatable framework for a "one voice" demo you can use with your account teams right away.
What you'll learn:
-
Find the friction: Spot the hidden points in your demo flow that cost you trust and slow decisions.
-
Pull value in real time: Use specific in-demo questions SEs can ask to draw business value from AEs.
-
Plan transitions ahead: Use a simple pre-demo method that makes handoffs feel natural, not scripted.
-
Practice fast: Run a quick, reusable technique to build demo chemistry.
-
Prep smarter with AI: Speed up prep without sounding scripted.
Who should watch: SEs, AEs, and sales enablement leaders who want demos that turn into faster decisions.
