Consensus Consensus
Consensus
Consensus Light Version Logo 3
  • Buyer Enablement
  • Platform
        • Interactive Video DemosEasily shareable and always available
        • Demolytics™Tantalizingly good stakeholder insights
        • Supporting ContentConveniently mapped content for each demo
        • OverviewIntelligent demo automation
        • IntegrationsCarefully curated integrations that work where you work
        • SolutionsPlatform tuning for teams across the funnel
        • SecurityGlobally reliable — way more fun than you think
        • ToursCreate on-demand product tours
        • Illustration of a calculator

          CALCULATE YOUR ROI
          WITH CONSENSUS.

          LET'S GO
  • Pricing
  • Resources
        • BlogThe #1 blog for Presales
        • Research & GuidesData and insights to help you scale
        • CustomersReal disruptors seeing real results
        • DEMOFESTThe best event for presales best practices
        • WebinarsThe how-to hub for scaling presales
        • Cost of Demo CalculatorDo you know the cost of your demos? Find out now
        • PodcastAnswers to burning Presales questions
        • Buyer Level AssessmentGauge buyer champion’s change project difficulty
        • Filter by Custom Post Type
          Posts
          Webinars
          Demofest Videos
          Podcasts
          Infographics
          Filter by content type
          Custom post types
        • Choose Your Own Demo feature image
          Choose Your Own Demo
  • Company
        • AboutOur WHY to everything we do
        • Press releasesSplash worthy buzz
        • CareersHigh-growth with high rewards
        • Consensus Partner NetworkJoin the network
        • SupportConstantly up-leveling customer users
  • Solutions
        • PresalesAutomate repetitive Presales functions and scale instantly
        • ChannelsOnboard and enable channel partners fast
        • SalesShorten sales cycles and improve close rates
  • Talk To Sales
  • Watch a Demo
  • Sign In
  • Watch a Demo
  • Sign In

Anatomy of a Demo

Create Something Amazing Today
  • Blog
  • Mark Green
  • January 12, 2023
  • dojo
Anatomy of a Demo

Tell, Show, Tell.

It’s one of the first things you learn as a presales person, and it still rings true today.

Make sure each topic the buyer watches has a title slide and a positioning slide. 

Longer demos, like Qualifying or full Technical recordings (anything over 10 mins per topic), benefit from a summary at the end of the demo too, recapping what you’ve shown.

Remember, you can show software, documents, slides and your webcam – people love buying from people – you’re a real person – so make sure they can see you!

Guidelines

Your demo should always go through a QA process, but you can do this yourself. If you’d prefer to get a colleague to help, that’s ok too!

Video

  1. Is the video in high resolution? At least 1080p is best. Does it look grainy? If so, record with different screen-capture settings.
  2. Video should show the authentic you.
  3. Webcam should be on to support your authentic message.
  4. Do not show brands or other logos from other companies/teams.
  5. Backgrounds should be professional but realistic. Some webcam software has different background/blur options which may help.
  6. Do not show your corporate email, calendar or chat in the recording.
  7. Check to see if your bookmarks bar shows anything non-professional. You can hide the bookmark bar if it’s easier.

Sound

  1. Sound should be clear with no background noise. A headset microphone can help here.
  2. Ensure there’s no ‘popping’ – Google microphone popping for more info.
  3. Do not use background music.
  4. Your video will be watched by people in many countries whose first language may not be English. Keep what you’re saying natural and in your own style, but make sure it’s clear and not too fast.

Policy

  1. Does your demo comply with the content policy?
  2. Customer employee and customer company names or logos should not be shown unless they are used in-line with the reference agreement with that customer.

Content

  1. Does the demo actually show what you set out to? Is the content up-to-date, relevant and accurate?
  2. Slides should be the corporate standard and should be used sparingly. Showing live software is preferred.
  3. Minimal slides should be used. Remember, you’re trying to show people software – so do that asap!
PrevInfluential Messaging
Decide on Demo TypeNext
  • Tags: dojo
Consensus is Intelligent Demo Automation that scales your presales function.
Watch an Automated Demo

More Interesting Posts

How Buyers Think – Overcoming Emotional ROI
May 9, 2023
Burning Presales Hot Tips
Burning Presales: Hot Tips from the Podcast
April 27, 2023
The Micro Demo
Micro Demo: Giving Prospects a Small Taste of What’s Possible
April 20, 2023

Presales » Anatomy of a Demo

Platform
  • Buyer Enablement
  • Overview
    • Interactive Video Demos
    • Demolytics
    • Integrations
    • Solutions
  • ROI Calculator
RESOURCES
  • Customers
  • Blog
  • Dojo
  • Webinars
  • DEMOFEST 2022
  • DEMOFESTx
  • Podcast
  • Buyer Level Assessment
COMPANY
  • About
  • Support
  • Careers
CONTACT US

info@goconsensus.com

801.653.0028

Talk To Sales

LAUNCH DEMO

© 2023 Consensus Sales, Inc. All rights reserved.
  • Privacy Policy
  • Terms of Service
Key Activity Gap Analysis

The Definitive Guide to the 6 Demo Types

Download ebook

Research: 2022 SE Report

The Rise of Demo Automation Aargon Research

The Definitive Guide to the 6 Demo Types


Research: 7 Immutable Strategies for Scaling Presales


6 Demo Types Infographic


5 Burning Presales Problems Sales Leaders Observe

2021 Sales Engineering Compensation & Workload Report

Let us know where you want to see us next year!

Windows 95


Filter by Categories
Articles
Blog
Channel Development
Entrepreneurship
Event
Guides
Marketing
News
Awards
In the Press
Press Releases
Outreach
Press Releases
Sales
Business Development
Buyer Enablement
Presales
Filter by Customer stories Category
Customer Story
Featured
TP2
Filter by Tags
Artificial Intelligence
Automation
B2B Sales
best practices
buyer enablement
Company
Deep C
demo automation
Demo types
DEMOFEST
Demolytics
Demolytics best practices
Interactive videos
Marketing
Presales
product News
Research
Sales
scaling presales
test tag
Tips
Filter by Research Category
Appendix
Buyer enablement
Featured
Guide
Infographic
Research
Filter by Demofest Category
2020
2021
2022
2023
London
Silicon Slopes
Silicon Valley
Filter by Podcasts Category
Featured
Podcast
Filter by Webinars Category
Buyer
Presales
Webinar
Filter by Tags
*Best practices
*Buyer enablemen
*Buyer enablement
*Scaling presales
6 demo types
analytics
automation
b2b
b2b sales
best practices
Blog 2
business development
business strategy
buyer enablement
channel
company
customer insights
Customer Stories
data analysis
Deep C
demo
demo automation
Demo Types
demo video
DEMOFEST
demolytics
Demolytics Scaling Presales
demos
digital presales
digital transformation
disruption
dojo
EBook
faq
industry analysis
Infographics
innovation
interactive demos
Interactive videos
market trends
marketing
new demo player
outreach
podcast
presales
Presales Sales
presentation skills
Press
press release
product demo
product demonstrations
Product News
remote
Research
sale
sales
sales teams
scaling presales
Table of Contents
technology trends
Tips
virtual event
webinar
wfh