The Essential Guide to Shortening the Sales Cycle

Any salesperson that works with mid-market or enterprise clients knows the pain of a long sales cycle. When decisions are being made that will impact a company for months or even years down the road, there is a level of review that must be performed in order to feel comfortable with a purchase decision. In this guide, we’ll discuss the typical barriers a salesperson will encounter and how automated intelligent demos can help mitigate, and in some cases overcome them entirely.