Buyer Intent and Planning Your Demo

This session addresses the different types of buyer intent, and how it should affect the demo you present to your prospect. Informational intent to plan for future purchases is equally important as transactional intent. However, ensuring a high conversion rate on both requires focusing your demo on different things. Customers in the nurturing funnel have different needs from those navigating an immediate purchase. We’ll discuss the differences, and help you become the solution of choice for your buyers.