Creating a Differentiated B2B Buying Experience to Increase Sales Yields

Shaked Vax

Worldwide Sales Engineering Leader, IBM

The B2B sales process takes an advanced GPS to navigate through successfully. At the same time, clients are not happy with it because they need to work hard to buy and integrate new solutions into their organizations. Shaked is going to share methodologies and strategies to cut through months of conversations and ensure clients time-to-value with solutions is decreased dramatically.