From Siloed to Strategic: Unifying Your Account Team and Engaging Buyers with Consensus

The best buying experiences don’t happen in silos – they’re orchestrated by unified, strategic teams. In this session, you’ll explore what it takes to break down internal barriers and build the kind of account teams that win deals and build trust at every stage.

Learn how to evolve from a role-based contributor to a trusted advisor, both within your own org and with your customers. You’ll uncover practical strategies for tighter collaboration, delivering tailored demo experiences, and using tools like Consensus to align teams and engage buyers more effectively.

If you’re looking to elevate how your presales and sales teams work together (and with buyers), this session will give you the blueprint.

Key Takeaways:

• Why siloed teams stall deals—and how to unify around a shared strategy

• How to build a high-performing account team rooted in collaboration

• What it means to be a trusted advisor, internally and externally

• How Consensus supports strategic alignment and personalized engagement across the buyer journey