The Case for Presales Enablement: How to justify and what to focus on

There is a reason top tier presales professionals are considered unicorns: the job requires a difficult combination of technical expertise, customer facing skills, and sales & business acumen. And while presales teams are often expected to have both the widest and deepest set of knowledge in their organization, very few companies invest heavily in specialized training, enablement, and coaching for their presales teams when compared to the sales org as a whole. In this presentation, Jeremy will outline ideas for helping your organization see the value in investing more in the development of your presales teams, as well as best practices for where to focus your efforts to get the best return.