Hello Presales, Welcome to the Marketing Department!

As Sales and Buyer journeys become more and more virtual, digitised and self-service, not just for Product Led Growth products but increasingly for complex enterprise solutions, the role of PreSales is rapidly changing too. It’s no longer good enough for us to focus on just impacting mid-funnel deals, we have to use our skills and knowledge to scale out and influence the whole of the buying journey from top-of-the-funnel awareness to retention, expansion and consumption journeys. A lot of the future of Tech Sales will look more like a Marketing play. Is it time that PreSales reported into Marketing and if so, what would that look like?