One Avenue is Never Enough: Aligning Internally to Get Prospects Interested

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With Nicole Kustura | Vice President, Solutions Engineering at ModMed & Robert Beattie | Head of Sales Acceleration at ModMed Utilizing a multi-pronged demand gen strategy leveraging digital video content to engage prospects.  How we align our Solutions Consultants, Marketing, SDR, and Sales Teams to get prospects interested.

About the Presenters

Nicole Kustura

Vice President, Solutions Engineering ModMed

Rob Beattie

Head of Sales Acceleration Modernizing Medicine

Rob is a visionary leader who defines goals, objectives and directions for the team based on a combination of experience, data and best practices.

He uses his management style, personality and skill set to work towards five goals each day:

1. Meet or exceed “The Number”
2. Enable Customer Excellence
3. Create an Elite Culture in which those on my team can achieve their personal goals and successes
4. Seek ways for my team to increase their effectiveness
5. Develop my staff and put them in position to take their careers to the next level

Rob’s success is demonstrated as his teams continuously exceed their targets and individuals he works with are rewarded financially as well as through promotion and expanded responsibilities.