The Art of Selling Without Showing

Presales is the process of demonstrating the capabilities and value of a product or service to potential customers before a sale is made.  While a demo can be an effective way to showcase this, it is not the only way to achieve a world class Presales experience.  Through storytelling, effective discovery, case studies, customer references, and metrics to build trust, empathy, alignment and vision alignment to WIN the deal.  Without ever showing your product.  Think it is not possible?  It can be!