What Most SEs Get Wrong: Top Coaching Tips to Improve Your Next Demo

Kerry Sokalsky, President Presales Mastery

September 23, 2025

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Consensus

#1 in Demo Automation

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Want to know where most demos fall short?

Presales Mastery reviews and coaches hundreds of demos a year, providing multiple types of feedback, including scoring every demo against our 103 metric Demo Best Practices Scorecard.

We analyzed the data from over 300 demos, and have identified the demo best practices that consistently get the lowest marks, uncovering where the majority of technical sellers can improve the most.

In this session, we reveal the top 7 approaches you can put into your demo toolbox to instantly improve your delivery. Don’t worry about complicated frameworks or theories – this session is all about providing key tactical tweaks that you can use in your next demo to win more business.

 

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Ready to take your demo-building to the next level?