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Join us for DEMOFESTx in

Silicon Valley, CA

August 31, 2022 | 8am - 4pm

The first all-Presales conference is heading to a city near you. Bringing you the same top thought leadership, practical training, and fresh research but this time - in person! Join us and your local presales community in Silicon Valley, CA


8:30am - 9:00am

Check In

9:00am - 9:55am

Justine Ballroom

Scaling Presales: 8 Strategies to Boost Coverage With Existing Headcount

Sales engineers are often overworked and underappreciated. Increasing demand and budget reductions make it difficult to keep up and many presales leaders are looking for ways to increase productivity to close the gap as well as improve the quality of work life for their teams.

Join us for a look at eight proven strategies and related metrics for meeting demand while freeing up bandwidth for sales engineers to do more of what they’re best at: strategic consulting conversations, preparing better for and delivering custom technical demos, giving personalized attention to key accounts

Garin Hess

CEO - Consensus |

10:00am - 10:55am

Justine Ballroom

Aligning Presales to Sales, the C-Suite & the Customer

10:00am - 10:55am

Juniper Room

The Importance of Active Listening and Empathy

One of the things I hear most from prospects that select us is that we listen to them, truly understand their problems, and become trusted advisors to them. This is possible through active listening, displaying empathy, and illustrating the understanding and value that comes along with it. Let’s examine these skills more closely, talk about how to develop them and their impact on your win rates and commercial success.

Gabriel Smith

Chief Evangelist - Pricefx |

11:00am - 11:55am

Justine Ballroom

Future Proofing Presales

Pandemic, hiring freeze, economic challenges, layoffs; ensuring Presales thrives in any storm. In this session you will walk away with 5 actionable items for future proofing your Presales organization for 2023 and beyond. Implement some today, plan the rest for tomorrow.

Lori Payne

Presales Executive - |

11:00am - 11:55am

Juniper Room

Sharpening Presales by Leveraging Data

As deals move from lead to customer and beyond, different teams gather information at different stages, in different ways, and for different reasons. All of that information is valuable, but most of it lives in siloes and isn’t shared across teams or their tools. Let’s talk about how presales can leverage data across sales, marketing, product, and post-sales/customer success to improve productivity, optimize performance, and deliver value.

Brian Lewis

Co-Founder / CRO - Homerun Presales |

12:00pm - 1:00pm

Justine Ballroom


1:00pm - 1:55pm

Justine Ballroom

How we Improve the Sales & Presales Relationship

Hugh Robbins

Director of Solutions Consulting - Blackbaud |

1:00pm - 1:55pm

Juniper Room

Winning in a Down Economy; Executing When Every Deal Matters

Practical tactics to ensure your demo and presentation execution is tight, when every deal matters. Learn the most common mistakes in execution and how you can avoid them. Gain practical techniques to connect with buyers and maintain a competitive edge.

Daniel Conway

President, Partner & CEO - 2Win! Global |

2:00pm - 2:55pm

Justine Ballroom

How to Hire Top Talent for Presales

Akshat Srivastava

Solutions Architecture Leader - Amazon |

2:00pm - 2:55pm

Juniper Room

How Buyer Enablement is Changing Discovery

How many of us have actually purchased enterprise software? What did we dislike about the process – what did we appreciate? How can we, as vendors, enable both novice and experienced buyers to make their buying and value realization processes as frictionless and successful as possible? What is the role of discovery in supporting these efforts? We’ll examine these topics and more in this session…!

Peter Cohan

Founder & Principal - Great Demo! |

3:00pm - 4:00pm

Justine Ballroom

Roundtable Discussion

4:00pm - 5:00pm

Justine Ballroom



Sheraton Palo Alto

625 El Camino Real, Palo Alto, CA 94301

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