Assessment

You’re Refined!

Polished. Strategic. Proactive. Your demo content is a growth engine. It’s built on purpose, powered by strategy, and shared like wildfire across teams. You’re not just keeping up—you’re leading the charge. Dive into resources to level up even further or see how Consensus can help sharpen your edge.

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Understanding Your Rating

Freshness

You’re keeping pace. Demos are updated regularly, ensuring it reflects the latest product updates, market trends, and business needs. You’re on the right track—but there’s room to tighten the cadence and stay even more ahead of the curve.
Quality

Your content is solid and effective, and you’re using KPIs like views, meetings booked, and deals closed to show a measurable impact. A little more fine-tuning and data-driven strategy could take it from good to exceptional.
Team Usage

Your content is gaining traction across teams and departments, helping drive collaboration and buyer engagement. The next step? Making it indispensable—tailored and optimized for every stage of the sales cycle.

Foundation

Laying the foundation

Demo content updates are slow and infrequent, often outdated.
Content creation is reactive and lacks proactive planning.
Success not measured, or measured infrequently.
Few stakeholders are involved, limiting collaboration.
Content is rarely shared and remains underutilized.
Minimal understanding or use of demo types.

Developing

Driving progress

Demo content is updated, but delayed.
Content creation is ad-hoc, driven by gaps.
Success is measured, but tracking is inconsistent.
Content is shared occasionally but remains underutilized.
Demo types are understood, but usage is inconsistent and lacks strategy.

Refined

Optimizing for growth

Content is updated promptly and aligned with goals.
New content is created proactively.
Success is tracked with clear KPIs.
Content is widely shared across teams.
Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
High-quality, professional video ensures clarity and engagement.

Defined

Gaining momentum

Content is updated as needed.
New content creation occurs sporadically, based on gaps or urgent needs.
Success is tracked with basic KPIs.
Some content is shared internally, but visibility is limited.
Some demo types utilized

Masterful

Leading the way

Content is updated promptly and aligned with goals.
New content is created proactively.
Success is tracked with clear KPIs.
Content is widely shared across teams.
Mastery of demo types, integrated seamlessly into the buyer journey for maximum impact.
High-quality, professional video ensures clarity and engagement.