When it comes to creating video demos, some brands make the mistake of trying to impress prospective clients with flashy production values and hired actors. In reality, the most effective way to educate clients is to keep things simple and use the resources already available through your team.
Providing your prospective customers access to simplified content offers your clients a variety of benefits and makes your content creation process easier. Creating video demos based on straightforward information that prioritizes authenticity over flash will help your team get the most out of each demo.
The Benefits of Simplifying Content Creation for Video Demos
While some brands believe they need to create video demos with top-tier production to increase their success, the truth is your prospects are watching demos for the information — not the production value. That’s what makes creating simplified content using solutions like Consensus so beneficial, as it allows your team to easily create, modify, and customize content centered around your experts.
Simpler content offers prospects and your team a few key benefits that can improve your overall sales performance. These include:
- Easier comprehension: Simple video demos offer a straightforward explanation from an expert who can effectively explain a topic without using industry jargon that could confuse viewers.
- Faster pitching: Simpler video demos mean your team can spend less time pitching, and your prospects can devote less time to viewing unnecessary information — leading to a higher likelihood of viewership.
- Increased performance: By simplifying your video demos, your team can focus on addressing a prospect’s pain points — more effectively weeding out under or unqualified leads.
- Minimized spending: The less complex they are, the less budget you need to use when creating video demos. After all, video demos should focus on answering prospects’ questions rather than distracting them with production value.
Keeping these benefits in mind, you can make the necessary changes to your content creation process to reduce long-term costs and improve overall performance.
Tips for Creating Simplified Video Demo Content
Now that you understand the benefits of simplified content creation, it’s important to know how you can implement this change into your current video process. Creating video demos that are budget friendly and informative is a great way to maximize their benefit to your team and prospects alike.
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Use Your Experts
Don’t make the mistake of hiring actors to present in your video demos. Use your available expertise by having your sales engineers be the stars of your video content. Your team already knows your product better than anyone, and using their knowledge to your advantage creates a more helpful experience for your customers. Plus it builds trust with customers when they get to see a familiar face later in the sales process.
Substance Over Style
When creating video demos, keep the purpose of your video in mind. Video demos should answer questions about your product — think YouTube, not Hollywood. By prioritizing the substance of your video, you can ensure your customers walk away with the answers they need to be either qualified or unqualified for the next stage in your sales process.
That said, don’t totally sacrifice the quality of your video, as viewer engagement is important as well. Your audience won’t watch a video that has sound or video issues, so make sure you’re following demo creation guidelines. Striking the right balance will ultimately depend on your budget, team, and audience.
Offer Condensed Options
Sometimes, prospective customers are unsure if a certain feature is important to their product search or not. If that’s the case, consider offering them a condensed version of your typical video demo. Providing different length videos allows your viewers to get the information they need based on their personal preferences. This prevents viewers from skipping over or being overwhelmed by unnecessary information about features they may not be interested in.
Keep It Personal
Remember that you’re creating video demos for customers who may know nothing about your product, including some common industry jargon. Create video demos for every experience and knowledge level, using simple, common language that quickly and effectively communicates your product’s value.
Learn More About How to Improve Your Video Demo Process
Now that you know the value of simplifying your content creation, you can continue improving the rest of your sales process by learning from experts. Check out our webinars to get direct advice from the top minds in the industry and view helpful articles on our blog to discover your next best strategy.
