How do we get our sales teams up to speed on product updates without taking them out of the field?
Traditionally, we’ve leaned on 1) live sessions 2) and recorded videos. Live sessions are great for engagement, but are impossible to scale with constant updates. Video scales better, but too often turns into passive learning that doesn’t stick.
No surprise – according to Gartner, sales reps forget 87% of their training within a month. This explains why it can feel like we’re running in circles.
So we swapped our normal product updates and training for interactive tours.
The shift was immediate. With tours, they weren’t just watching—they were clicking, exploring, and building the muscle memory they’d need in real conversations with prospects. Our sales teams actually asked for MORE training in this format.
Want to see an example? Here’s a tour I’ve used to train + test my sales team’s knowledge.
On the enablement side, the efficiency was undeniable. Building a tour takes minutes, not hours—and with guided clicks, GIFs, links, and now even AI voiceovers, adding context is simple.
The result?
- Sellers are more confident and better prepared.
- Training sticks longer.
- Our enablement efforts finally keep pace with product innovation.
For me, this wasn’t just a change in format—it was a mindset shift. We stopped “delivering training” and started truly enabling our teams.
— Helena Cruz Sanchez
2-Minute MasterClass
Better Sales Enablement with Tours
From the News Room
Resources to Dig Deep
The Ultimate Guide to Presales Enablement
They bridge the critical gap between what your product can do and what your customers need it to do. But they can’t do it alone.
How to empower your sales team →
Scaling Your Sales Motion (Without Breaking Your SEs)
Clio adopted demo automation to accelerate onboarding, streaming sales, and achieve better alignment.
Listen in →
Building a SaaS Sales Dream Team
10 strategies to create a powerhouse sales team that’s both effective in the field and satisfied with their daily work.
What to prioritize when hiring →
We Did a Double Take on These 👀
Why demos suck
Demos need to create enough belief that buyers agree to keep evaluating.
Serving up your demo like a Michelin star chef →
Arm the sales team
When you align presales + enablement, magic happens.
Hear it from 2 presales in a pod →
Three gaps in sales enablement
Identify these gaps and change seller behavior.
Check it out from Gartner →
