This year’s Buyer Behavior Report analyzes 6 million interactions from real B2B buyers to reveal exactly how modern decision-makers engage with demos, explore products, and make purchase decisions – long before a rep gets involved.
What’s in the Report?
B2B buying hasn't just changed; it has compressed. Buying committees are larger, attention spans are shorter, and 80% of the decision-making happens before a seller even enters the room. Are your deals moving forward, or are they just "engaged"? We analyzed over 6 million interactions to identify the exact moments when digital engagement transforms into predictable revenue.
What You’ll Learn:
Stop relying on gut feel. This report provides the hard data you need to orchestrate momentum in a self-service world.
-
- The "9+ Inflection Point": Why prospects who watch 9+ demos are 8-10x more likely to close.
- The 5-Minute Mandate: Data showing why buyers drop off after 5 minutes and 14 seconds—and how to win in that window.
- The Viral Stakeholder Effect: How to identify the "hidden" decision-makers who view demos 88 hours sooner than your primary contact.
- The Cost of "Demo Theater": Why manual demos cost you $330 per session and how automation recovers thousands of FTE hours.
- Timing the Tipping Point: The specific days and hours (hint: 6–9 AM) when engagement rates spike by 40%.
And that's just the beginning. The margin for wasted motion has hit zero. Download the report to see how market leaders like Oracle, Atlassian, and Coupa are using product experiences to decrease buying cycles by up to 30%.
