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B2B Buying Group Mapping Guide

Use this map proactively to guide your champion to engage the right stakeholders that are likely to need to get involved to make a final purchase ...

September 23, 2025

Consensus

#1 in Demo Automation

Master Your Sales Strategy with Buying Group Maps

In B2B sales, knowing your buying group is vital. Create a Buying Group Map with your team to pinpoint key roles and personas. This roadmap guides your champion in engaging the right stakeholders at the right time.

Simplify for Success

Start small, focusing on one vertical, segment, and product. Expand as needed. Your Buying Group Map is your blueprint for success.