Go-to-Market Alignment is Broken – Here’s How to Fix It

Is your Go-to-Market strategy a silent revenue killer? Disconnected sales, presales, marketing, and enablement teams can lead to inconsistent messaging, wasted resources, and a fragmented customer experience. 

Join Haley Katsman, VP of Global Strategic Accounts at Highspot, and Rex Galbraith, CRO at Consensus, as they sit down with Lucas Welch, VP of Marketing at Highspot. With 20 years of combined experience, they’ll provide a practical roadmap for Go-to-Market (GTM) alignment.

Learn about the evolution of GTM strategies, past successes, current necessities, and future trends. We’ll also discuss how to empower teams to multi-thread deals and close faster using the Highspot x Consensus integration.