Buyer Enablement Is the Only Strategy That Matters, with Garin Hess

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Get the definitive crash course in Buyer Enablement.

Ever feel like you struggle to discover or engage all the relevant stakeholders – like you’re selling in the dark?

Does misalignment in stakeholder priorities ever bomb your deals?

Or how about when your enthusiastic champion butchers the pitch internally?

Have you ever had that unknown stakeholder nuke your deal at the last minute?

B2B sales is all about the buying group, and Gartner says their job is becoming nigh on impossible.

And therein lies the greatest opportunity in B2B sales today. Make their experience easier and you’ll close more deals – faster.

Buyer Enablement is the practice of empowering your internal champion to close the deal when you’re not in the room. Come and learn how to discover, engage, personalize, and coach your buying group more effectively. The more you focus on and coach the buyers, the faster your deals get done.

About the Presenter

Garrett Erickson

Garrett Erickson

Garrett is an experienced marketing professional who focuses on revenue, enables sales teams, effectively communicates value propositions, and drives measurable results. He utilizes his deep understanding of sales and procurement processes to create engaging content that supports business development efforts. He's also passionate about empowering companies and employees to give back to their communities in creative and innovative ways.

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