The best product demos have a good story behind them. The story can originate from the creators of the product, founders of the company, real users, etc. Stories are powerful in connecting data and technology with real life, which makes your demo compelling and easier to understand.
You will learn:
Where to find the best ideas to craft a compelling demo story
Examples from product demos that made history
How to embed the story in the different sections of your demo, including the call to action, in order to optimize impact and persuasion
How to use your stories to enable buyers and accelerate sales
Oscar Santolalla is a communication expert whose mission is to help technology companies present better, inspire people, and sell more. With over a decade of experience in the technology arena, he regularly writes for international blogs and gives talks and workshops worldwide. He works as a sales engineer at Ubisecure and has previously spent years in product management and sales roles in the tech industry.
Since 2014, Oscar has been hosting the public speaking podcast Time to Shine, for which he has interviewed more than 100 communication professionals. He lives in Helsinki, Finland.
Garin Hess is a serial entrepreneur with over 18 years of hands-on in-the-trenches experience. Garin has founded two software companies, two industry conferences, and a non-profit organization. He is currently the founder and CEO of Consensus.
