To generate agreement with those involved in deciding to purchase your solution, salespeople need to stop trying to sell one or two individuals. Instead, the focus of a consensus sale should be on facilitating conversations between the growing number of stakeholders. But this is almost impossible without incorporating the right recipe. With the best process and technology in place, salespeople can focus on understanding each of their stakeholders and coaching them to success. Perhaps more importantly, they can carry on more conversations while ensuring that each conversation is quality, leading to that coveted consensus sale. Here’s an infographic with a 5 step recipe to reach consensus in your buying group to boost your close rates.
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