Introducing Discovery Builder: The End to One-Size-Fits-All Demos

Discover Discovery Builder: create self-guided, fully personalized demos that adapt to every buyer’s needs. Say goodbye to one-size-fits-all demos ...

September 29, 2025

Melissa Megginson Axtell
Melissa Megginson Axtell

Senior Product Marketing Manager

Close more deals with
Demo Automation.
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You know the feeling. 

The buyer says, “Actually, I was hoping to see [completely different product line/use case],” and suddenly your “perfect” demo isn’t so perfect. You’ve just hit a sales cycle speed bump—or worse, a full-on dead end. 

The old way of doing demos is officially slowing you down. 

That’s why we built Discovery Builder—because we’ve all been there, and we’re here to say: you deserve a better way to sell.

According to Gartner, 75% of all B2B buyers prefer self-service vs. speaking to a salesperson. In a world where B2B buyers are in control and choose to navigate their own journey, a one-size-fits-all approach just doesn't work. 

They want to see how a product will solve their unique problem. Not sit through a generic harbor tour that leaves them wondering, "What’s in it for me?"

It’s time to evolve.

Introducing Discovery Builder: One Link, Infinite Possibilities. 

Discovery Builder is the easiest way to turn one single link into an infinitely customizable, "choose your own adventure" demo experience.

 

It’s a powerful new solution that stitches together all Consensus product experiences—from videos and tours to simulations—into one seamless, intelligent pathway. This means your buyers can answer a few discovery questions up front, and boom, they’re automatically routed to the most relevant demo experience.

 
 
Accent Shape

Close more deals with
Demo Automation.

With Discovery Builder, you can:

  • Create Personalized Journeys for Every Buyer: Buyers guide themselves to the demo that matches their persona, use case, and pain point. You provide the roadmap, and our platform handles the rest. This creates a journey that resonates with every stakeholder, leading to faster conversions and more informed decisions.
  • Embrace Demo Flexibility: Discovery Builder provides an unlimited canvas where you can easily connect videos, tours, and simulations into one seamless flow. This enables you to provide a unified, personalized experience at scale, without the heavy lifting of building a new demo every time.
  • Build Momentum that Closes Deals: Buyers get their “ah-ha” moment sooner, and you win the deal. By delivering hyper-personalized experiences, you can streamline the discovery process and give your team the insights needed for an impactful follow-up.

The Power of the Discovery Demo

As part of Discovery Builder, you can create Discovery Demos. These give buyers a deeper understanding of how your product solves their unique needs and can easily involve their entire buying group. The impact on sales teams is just as profound.

 

As Martin Overton, Solutions Consulting Lead at Pigment, put it:

“We’re empowering our sales reps to focus on what matters. With Discovery Demos, we're not just accelerating the buying process; we're giving our team the ability to show product independent of an SC, resulting in a more streamlined and efficient sales motion.”

 

Conclusion

The demo status quo has officially expired. Today’s buyers expect control, personalization, and proof that you understand their world—before they ever talk to sales. Discovery Builder gives you the power to meet them there.

No more dead ends. No more one-size-fits-all. Just seamless, self-guided demo journeys that adapt to every persona, every use case, every time.

It’s not just a better demo. It’s a better way to sell.

Welcome to Discovery Builder: where every click brings you closer to closed.