Build Trust and Eliminate Credibility-Crushers on Video

Julie Hansen, Founder, Sales Presentation Expert Performance Sales Training

September 23, 2025

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Your credibility is no different in virtual meetings than face-to-face meetings, yet many salespeople exhibit behavior on camera that undermines their efforts to build trust and calls their credibility into question. In-person methods of building trust often fail on video because sellers are unaware of how the camera (and thus, their customer) reads and interprets certain on-screen behaviors. In this session you’ll learn:

  • Why building trust virtually is more difficult
  • Understanding how your customer experiences you on their screen
  • How to avoid these common Credibility-Crushers
  • The top five virtual behaviors that build trust
  • How to develop your “Virtual Credibility”

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