Build Trust and Eliminate Credibility-Crushers on Video

<< View All 2022 DEMOFEST Videos

Your credibility is no different in virtual meetings than face-to-face meetings, yet many salespeople exhibit behavior on camera that undermines their efforts to build trust and calls their credibility into question. In-person methods of building trust often fail on video because sellers are unaware of how the camera (and thus, their customer) reads and interprets certain on-screen behaviors. In this session you’ll learn:

  • Why building trust virtually is more difficult
  • Understanding how your customer experiences you on their screen
  • How to avoid these common Credibility-Crushers
  • The top five virtual behaviors that build trust
  • How to develop your “Virtual Credibility”

About the Presenter

Julie Hansen

Founder, Sales Presentation Expert

Julie Hansen is a virtual selling expert, a Great Demo! Partner and the author of three sales books, including Look Me In the Eye: Using Video to Build Relationships with Customers, Partners, and Teams. Julie is also the founder of the Selling On-Video Master Class, which applies principles from film and television to virtual sales for improved connection and engagement with today’s busy buyers. In addition to a successful career in sales and leadership, Julie worked as a professional actor appearing in over 50 commercials, films, and television shows, including HBO’s Sex & The City.