Build Trust and Eliminate Credibility-Crushers on Video

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Your credibility is no different in virtual meetings than face-to-face meetings, yet many salespeople exhibit behavior on camera that undermines their efforts to build trust and calls their credibility into question. In-person methods of building trust often fail on video because sellers are unaware of how the camera (and thus, their customer) reads and interprets certain on-screen behaviors. In this session you’ll learn:

  • Why building trust virtually is more difficult
  • Understanding how your customer experiences you on their screen
  • How to avoid these common Credibility-Crushers
  • The top five virtual behaviors that build trust
  • How to develop your “Virtual Credibility”

About the Presenter

Julie Hansen

Founder Sales Presentation Expert

Julie Hansen helps sales and presales deliver more engaging, successful virtual presentations and demos through her company, Performance Sales and Training, and as a Great Demo! Partner.
Julie is the author of three sales books, including Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, which was named the Top Sales Book of 2021. She is also the creator of the Selling On Video Master Class.

In addition to an award-winning sales career, Julie worked as a professional actor performing in over 75 plays, commercials, movies and television shows, including HBO’s Sex & the City.

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